Bio: Lee Marc Stein
Lee Marc Stein is a direct marketing consultant and copywriter with over 40 years experience. He has developed and executed direct marketing programs for a wide variety of marketers in the publishing, insurance and financial services, nonprofit, technology, and business-to-business arenas. Current clients include Effectiveness Solutions Research, Entertainment Publications, Long Island Children’s Museum, National Grants Conferences, Rickard List Marketing, Travelers Insurance, and a number of direct response agencies.
As a direct response agency executive, Lee worked with companies like Chase, Colonial Penn Auto Insurance, Dial Corporation, Hertz, Mead Johnson, The Money Store, and U.S. Airways. He also held marketing management positions at Standard & Poor’s, BusinessWeek, and McGraw-Hill Information Systems Company.
Lee taught at NYU and Hofstra, and has spoken at 100+ industry conferences. He was a Founder of the Long Island Direct Marketing Association, and is currently on the Board of Directors of the Direct Marketing Association of Long Island. He contributes to a number of marketing Web sites, and writes a bi-monthly column on creative strategy for Inside Direct Mail. You can subscribe to Lee’s free monthly eletter by visiting www.leemarcstein.com.
Posts by Lee Marc Stein:
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People Who Need People,
08 Jun 2006 in Direct Marketing& Featured Posts& Sales
There are two kinds of people in the U.S. No, not Red Staters and Blue Staters…
…but people who are comfortable with responding to and buying from direct response advertising vs. people who are not at all comfortable. Let’s call the latter grou…
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The Profit of Doom,
31 May 2006 in Advertising& Direct Marketing& Featured Posts
There are almost as many direct response marketers who are against using negative appeals and copy as there are who are against using humor….
It wasn’t always that way. In the 70s and 80s, you’d see a pretty fair number of headlines/envelope teas…
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Good Gravy,
24 May 2006 in Advertising& Customer Behavior& Direct Marketing& Featured Posts& Metrics & ROI& Website Development and Design
Gravy isn’t good for your arteries, but it is good for direct marketing efforts….
It bubbles up naturally from your “cooking.” Lots of times, gravy can’t be tracked to specific promotional efforts, but all of a sudden there’s an increase in profi…
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Stealing Second Base,
16 May 2006 in Customer Relationships& Direct Marketing& Featured Posts& Marketing Strategy
One of my favorite quotes for years has been “you can’t steal second base with one foot on first” ….
Too many executives and managers trying to create demand in the form of qualified leads don’t understand the risk involved in keeping their feet …
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Where AND When,
09 May 2006 in Advertising& Direct Marketing& Featured Posts& Marketing Strategy& Metrics & ROI& SEO Marketing
I’m sitting in the living room listening to Sinatra singing “Where or When” and think I’m in the perfect place at the right time to enjoy it….
If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks…
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Is This Where I Came In?,
02 May 2006 in Direct Marketing& Featured Posts& Website Development and Design
A few days ago, I dialed into a teleconference on headline testing conducted by Marketing Experiments….
This teleconference was specifically for improving Web site results.
Some of the conclusions:
* Specificity is a key to winning headlines and… -
Dirty Laundry and Clean Relationships,
24 Apr 2006 in Customer Relationships& Direct Marketing& Featured Posts
I’ve spoken numerous times on “Creative Strategies in the Age of Disbelief”….
One of the key premises is that DECEPTION IS VERBOTEN. One of the “10 Ways to Suspend Disbelief” is to admit fallability.
There’s a creative corollary to that – being … -
My Visit to Uncle Giuseppe’s (or Lester Loses Some Luster),
14 Apr 2006 in Buzz Marketing& Direct Marketing& Featured Posts
Last Friday, after a particularly grueling week, my wife and I had dinner with friends at a local Greek restaurant. It’s 8:00. I’m tired and I want to head home. “No,” my wife says…
in chorus with my friend’s wife, “we have to take you on the …
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A Rose by Any Other Name,
07 Apr 2006 in Direct Marketing
When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn’t even “direct marketing.” You didn’t tell people you did “direct mail,” as that didn’t smell so sweet. And there was something dank and dark about…
