Lee Marc Stein is a direct marketing consultant and copywriter with over 40 years experience. He has developed and executed direct marketing programs for a wide variety of marketers in the publishing, insurance and financial services, nonprofit, technology, and business-to-business arenas. Current clients include Effectiveness Solutions Research, Entertainment Publications, Long Island Children’s Museum, National Grants Conferences, Rickard List Marketing, Travelers Insurance, and a number of direct response agencies.
As a direct response agency executive, Lee worked with companies like Chase, Colonial Penn Auto Insurance, Dial Corporation, Hertz, Mead Johnson, The Money Store, and U.S. Airways. He also held marketing management positions at Standard & Poor’s, BusinessWeek, and McGraw-Hill Information Systems Company.
Lee taught at NYU and Hofstra, and has spoken at 100+ industry conferences. He was a Founder of the Long Island Direct Marketing Association, and is currently on the Board of Directors of the Direct Marketing Association of Long Island. He contributes to a number of marketing Web sites, and writes a bi-monthly column on creative strategy for Inside Direct Mail. You can subscribe to Lee’s free monthly eletter by visiting www.leemarcstein.com.
Another Reason Direct Mail Response Is Atrophying,
21 Nov 2006 in Featured Posts
Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime reasons….
* Cluttered mailboxes
* Distractions from other media (and particularly now online media)
* The ageing of America ……
Advice to Direct Marketers from the Doobie Brothers,
28 Sep 2006 in Featured Posts
“Listen to the music,” they sang. And why should direct marketers listen to the music…?
Because the great composers are masters at creating tension to bring you along into the piece and then putting you at ease within specific movements. It is th…
08 Sep 2006 in Customer Behavior& Customer Relationships& Featured Posts
My youngest grandchild, Samantha, will turn two at Thanksgiving time….
She’s just starting to speak words adults can recognize. Of course, the first words were “Mama” and “Dada,” but the word she now says most distinctly and emphatically is “Mine…
But George, There’s Another Side to This,
30 Aug 2006 in Featured Posts
I’ve been accused of having marketing foresight. Here’s proof…
On September 19th, the entry on my George Carlin daily calendar pad will read: “The worst thing about e-mail is that you can’t interrupt the other person. You have to read the whole t…
Is Short Copy Better for Marketers?,
21 Jul 2006 in Featured Posts
Classic direct response copy …. direct mail and print …. was always long copy….
“Mail order” was part of the culture long before the Internet, television, and even radio. There was much less competition for the prospect or customer’s atte…
Talk About Foresight!,
13 Jul 2006 in Direct Marketing& Featured Posts& Marketing Strategy
My last post was about how much foresight Ted Levitt had when he published Marketing Myopia in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago….
The book — Advertising and Selling: Principles of Appeal and Resp…
In Memoriam: Goodbye to the Godfather of Consumer Centricism,
06 Jul 2006 in Customer Relationships& Direct Marketing& Featured Posts
I saw in this morning’s obits that Theodore Levitt, former Harvard Business School Professor, had died….
Think about this: it was in 1960 that Levitt first published his classic article “Marketing Myopia.” What foresight he had. What an upheaval …
Confessions of a Hypocrite,
28 Jun 2006 in Customer Behavior& Customer Relationships& Direct Marketing& Featured Posts& Marketing Strategy& Metrics & ROI
So in the last post, I talked about retailers lies and how they reverberate and why marketers should not lie….
And in response to one of the comments on the post, I said our responsibility as marketers is to go beyond telling the truth about prod…
Is Nothing Sacred?,
21 Jun 2006 in Customer Relationships& Featured Posts& Marketing Strategy
The other day, my wife and I went shopping for bikes. We knew we wanted “Comfort Bikes,” had a price range in mind, but didn’t know much else….
Neighbors had purchased from a local bike shop, and so we went there first. The shop carried a few dif…
2-5-7-8…How We Gonna Differentiate?,
15 Jun 2006 in Direct Marketing& Featured Posts& Marketing Strategy
In a world where everything is commoditized, the key to success becomes DIFFERENTIATION. That’s becoming more difficult to achieve, and one of the reasons is that it’s relatively easy to put up a Web site….
An entrepreneur in Atlanta was looking …