Bio: Lauren Fernandez
Posts by Lauren Fernandez:
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3 Ways to Keep the Fire Burning Bright in a Vendor-Client Relationship,
29 Mar 2011 in Customer Relationships& Featured Posts& General Management& Headline& Marketing
This is the second post in the Vendor-Client Relationship series. The below post was a joint collaboration with Kyle Henderick, who works on the vendor side for Alterian, a marketing technology and research firm.  You can connect with Kyle on…
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Your Vendor-Client Relationship: Is It a Love Match?,
04 Mar 2011 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing Tools& Product and Services Management& Product and Services Marketing& Sales
As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that…
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MarketingProfs B2B Forum: Proven Success Stories With Social Media in Overall Strategy,
05 May 2010 in Featured Posts& Headline& Market Research& Marketer& Marketing& Marketing Analytics and Modeling& Marketing Thought Leadership& Strategy and Tactics
ROI is always interesting to hear various companies talk about: what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it 
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MarketingProfs B2B Forum: Measuring Marketing Success Against Business Goals,
05 May 2010 in Featured Posts& Marketing& Marketing Analytics and Modeling& News
Gen Y-er and typing in the back of the room. Typical, isn’t it? Many in my generation say they feel as if they on the edge of awesome in the social media/marketing/public relations realm, but more and more, I’m living it. I could even…
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‘Entitled’ Gen Y: How They Add to the Integrated Hybrid,
05 Mar 2010 in 1& Featured Posts& General Management& Headline
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really…
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Social In a Corporate (And Agency) World,
26 Jan 2010 in Branding& Campaign Management& Customer Relationships& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
Social and public relations/marketing on the corporate side and agency side are both unique. Processes are different, approval works in different ways. On the corporate side, I presented my boss with a social marketing strategy and was approved…
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Vanilla Ice Marketing: Stop and Listen,
17 Dec 2009 in Featured Posts
As marketers, we should always be listening. Listening to the consumer, listening to trends and engaging (ugh, buzz word) with those around us. I tend to put collaboration and listening above anything else–there is so much out there that I don…
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Look Beyond The 9-5: Job Versus Career,
02 Dec 2009 in Featured Posts
When I graduated from college in 2007, I didn’t really have a job plan. Contrary to my extreme OCD notion to plan everything, I just knew I wanted to use my public relations and marketing degree. I was 21 years old and ready to take on the business…
