Bio: Laura Patterson
Laura Patterson's marketing and sales career spans nearly 30 years, having worked for both large public companies such as State Farm and Motorola as well as start ups. In 1999 she co-founded VisionEdge Marketing, a data-driven metrics based strategic and product marketing company. VisionEdge enables organizations to leverage data and analytics to foster fact-based decisions regarding customers, products and markets on topics such as enhancing sales and marketing alignment, addressing marketing accountability and operations, and measuring and improving marketing performance and effectiveness. Laura is author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations. Laura has served on several non-profit boards and has served as a guest lecturer at various universities.
Posts by Laura Patterson:
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A Backstage Q&A With Lead-Generation Speaker Laura Patterson,
10 Feb 2011 in Customer Relationships& Featured Posts& Marketing& Metrics & ROI& Strategy and Tactics
In the spirit of a pre-game show, MarketingProfs thought it’d be fun to chat with Laura Patterson before Friday’s free virtual conference on lead generation. She is co-founder and president of VisionEdge Marketing and speaker at tomorrow’s Digital…
