Bio: Kathy Bushman
Posts by Kathy Bushman:
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What’s on the Minds of Marketers for 2013?,
14 Nov 2012 in Customer Behavior& Customer Relationships& Email Marketing& Featured Posts& General Management& Headline& Marketing& Social Media& Strategy and Tactics
What will marketers be focusing on in 2013?
During the recent ExactTarget Connections event in Indianapolis, two themes emerged from this group of mostly email marketers:
1. Data (Specifically, marketers will be focusing on the need to better u…
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Four Reasons to Love In-Person Events,
05 Mar 2012 in Customer Relationships& Featured Posts& Headline& Marketing& Marketing Tools& Tradeshows and Seminars
In this time-strapped, budget-conscious world we live in, you might wonder why you should pay hundreds of dollars (or more) and take days off to attend in-person events. Aren’t virtual events and online seminars replacing them? Not at all.
In-per…
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MarketingProfs B2B Forum Ramp Up: What I Have Learned About B2B Marketing,
09 Feb 2010 in Featured Posts& Integrated Marketing Communications& Marketing Strategy& Metrics & ROI& Tradeshows and Seminars
As part of my journey in developing the content for an educational conference, in this case MarketingProfs B2B Forum, I do a lot of research. I spend a lot of time on the web looking at competitive conferences (and non-competitive conferences) as…
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Still Questioning The Value In Social Media,
03 Nov 2009 in Featured Posts
I had the pleasure of attending the Social Media Business Forum (#smbf) that took place October 23rd in Durham, NC. It’s the first event that was put on by Jeff Cohen, Wayne Sutton, and Ryan Boyles of OurHashtag, and Kipp Bodnar of Howard Merrell &…
