Bio: Kathryn Gillett
Kathryn Gillett is the creator of The Hero Method.
Posts by Kathryn Gillett:
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The Science Behind Why Every Buy Is an Emotional Buy,
29 Jan 2013 in Content& Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
Remember Apple’s “Think Different” ad campaign? It ran from 1997 to 2002. Now, that kind of run may happen often on Broadway but not in the ad world. However, we still easily remember the 10-year-old campaign. That certainly attests to its…
