Bio: Karl Long
Karl Long, straight talk, critical thinking, and strategic vision. Karl is fascinated in what happens and what value can be created "in the space between" customers and businesses, it is this space that customer experience happens, brands are built, value is co-created, and sometimes customers are let down.
Karl likes to focus on these areas and is a passionate believer that companies that pay attention to this space, like Google, Netflix, Amazon, ikea & ebay, create the strongest brands that essentially market themselves.
Karl writes the number 2 site on the topic of customer experience at blog.experiencecurve.com - customer experience strategy est. 2003, where he explores the marketing, branding and design implications of customer experience.
More recently Karl started up CustomersOnfire.com - microbrands & micromarketing to explore what he thinks is next generation marketing and branding that will rely on non-traditional marketing channels, like blogs, social software and co-created content.
Karl holds an MBA in Design Management from the University of Westminster in England and currently lives in the South of Florida for his sins.
Feel free to get in touch:
karl.long@gmail.com
c. 617 794 8475
Posts by Karl Long:
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McKinsey Reports Businesses Loving Web 2.0… Except Blogs,
10 Apr 2007 in Featured Posts
Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.
Only 16% of the companies surv…
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Corporate Videos 2.0: SecondLife Machinima + YouTube,
26 Sep 2006 in Customer Relationships& Featured Posts& Marketing Strategy& Public Relations& Website Development and Design
I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent….
With Adidas, American Apparel, and the Star…
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Bad Spellers of the World… Untie!,
14 Sep 2006 in Buzz Marketing& Content& Featured Posts& Website Development and Design
A few days ago I wrote about Lonelygirl15 and how it had been discovered that she was not an angst-ridden teenager, but a figment of some filmmaker’s imagination….
Just today the New York Times published a great article profiled Lonelygirl, revea…
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3 Rules for Managing Viral Marketing: What Every CMO Needs To Know,
14 Aug 2006 in Featured Posts
If you are responsible for the creative output of a marketing department or an agency, then this post is for you….
What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas…
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Why Social Media Kills the Competition:Yelp.com Case Study,
02 Aug 2006 in Featured Posts
I just came back from a trip to San Francisco. Apart from having a great time, I discovered a new social media site that just blew my mind and blows the competition away….
Yelp.com is not a new idea by any stretch of the imagination — haven’t re…
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The Social Video Sandbox: What NBC Should Do with YouTube,
24 Jul 2006 in Customer Relationships& Featured Posts& General Management& Website Development and Design
Less well-known current.tv is like YouTube in the way that flickr is like photobucket….
It may not ever compete on volume, but will surely compete on quality, revenue and recruiting social media talent.
Current.tv is like Project Greenlight, it …
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Die, Web 2.0, Die! (The Social Media Manifesto),
21 Jul 2006 in Featured Posts
Check out these Web 2.0 references….(seriously, guys, you are not helping)…. : )
publishing2.0
media2.0
agency2.0
marketing2.0
advertising2.0
audience2.0
web2.0
The Cluetrain had it right when it said the markets were conversations, and Scoble… -
Why Social Media Is Dangerously Disruptive,
13 Jul 2006 in Buzz Marketing& Content& Customer Relationships& Featured Posts& Market Research& Metrics & ROI& Website Development and Design
The most dangerous thing about social media for “big business” is that its influence is barely noticeable on traditional measurement systems….
Market share, mind share, recognition, recall… all measure the mass market.
Would any big company rec… -
What Is Your Sign-Up Form Telling People?,
11 Jul 2006 in Featured Posts
The obligitory “sign-up form” is probably one of the most overlooked opportunities in the entire customer experience lifecycle, the red-headed stepchild of touchpoints, if you will….
Why? Because it’s probably one of the first points at which th…
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The Audience Is Dead, but the Show Must Go On,
07 Jul 2006 in Customer Relationships& Featured Posts& Website Development and Design
Iain at Morrison Macmillan just picked up on a previous post of mine that was, tongue in cheek, titled “YouTube Bigger Than Jesus”….
What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, MTV, etc. In fa…
