Brands have shifted from simply having a social presence to listening and now proactively engaging—fundamentally transforming the way they build relationships and deliver positive customer experiences.
In the last 10 years, companies have been trying to keep pace with the shift in consumer behavior as platforms like Facebook and Twitter become commonplace—and even expected—channels for communication. With changing norms, the increasing speed of…
Join the MarketingProfs Community Today ... IT'S FREE!
MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web.