Bio: Jonathan Kranz
Jonathan is the principal of Kranz Communications and the author of Writing Copy for Dummies
For more than ten years, he has written mountains of marketing and public relations copy for clients in banking, education, financial services, high-tech, healthcare, insurance, and other industries including AAA, Boston Private Bank & Trust, Blue Cross Blue Shield, Cisco Systems, Harvard Business School, IBM, Intuit, Liberty Mutual, Pitney Bowes, Terra Lycos, Wausau and many others too numerous to list here.
Jonathan is a popular speaker on writing and marketing topics and offers in-house, on-site writing seminars he’ll bring to your organization.
He encourages you to subscribe to his free newsletter, Kranz On Copy, to get monthly insights on practical, tactical marketing techniques you can apply immediately.
In addition to writing copy, Jonathan is the president of the Southern New England Chapter of the Society for Industrial Archeology and an active supporter of the innovative Notre Dame High School in Lawrence, Massachusetts, where students pursuing a college preparatory curriculum work one day a week in an office environment.
Posts by Jonathan Kranz:
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Do Your Customers Know How to Exploit You?,
07 Apr 2006 in Content& Customer Relationships& Featured Posts
Like many people, I tend to regard Microsoft as a necessary evil….
I respect their accomplishments, but often find myself cursing in frustration at their products.
Chief among my frustrations is Power Point, a dastardly little program that’s the … -
Which Publishers Matter?,
05 Apr 2006 in Featured Posts
I just had lunch with Rosemary Brutico of Quintessence Communications where we had a terrific conversation about marketing, consulting and publishing….
One of the recurring themes of our conversation: the value of publishing — and the way the We…
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Is Traditional Advertising Dead?,
31 Mar 2006 in Featured Posts
In 10 years of copywriting and consulting with clients, I can’t think of a single instance where a traditional print ad made a meaningful contribution to a client’s marketing and sales ambitions….
Not one. (Okay, perhaps one or two. But these wer…
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What’s your story?,
28 Mar 2006 in Featured Posts
Certainly benefits and features are the fuel of any sales or marketing effort. But I’d argue that the fire — the emotional wallop that elicits response — is usually in the story.
Sometimes it’s a big story: A young radio enthusiast with Morse cod…
