Bio: Jonathan Kranz
Jonathan is the principal of Kranz Communications and the author of Writing Copy for Dummies
For more than ten years, he has written mountains of marketing and public relations copy for clients in banking, education, financial services, high-tech, healthcare, insurance, and other industries including AAA, Boston Private Bank & Trust, Blue Cross Blue Shield, Cisco Systems, Harvard Business School, IBM, Intuit, Liberty Mutual, Pitney Bowes, Terra Lycos, Wausau and many others too numerous to list here.
Jonathan is a popular speaker on writing and marketing topics and offers in-house, on-site writing seminars he’ll bring to your organization.
He encourages you to subscribe to his free newsletter, Kranz On Copy, to get monthly insights on practical, tactical marketing techniques you can apply immediately.
In addition to writing copy, Jonathan is the president of the Southern New England Chapter of the Society for Industrial Archeology and an active supporter of the innovative Notre Dame High School in Lawrence, Massachusetts, where students pursuing a college preparatory curriculum work one day a week in an office environment.
Posts by Jonathan Kranz:
-
Happy Bloomsday!,
16 Jun 2006 in Featured Posts
In honor of the anniversary of Bloomsday, June 16, 1904, the day on which the novel Ullyses is set, I pose the following question…
…What does the novel tell us about what it means to be an advertising or marketing professional?
Here’s an answer… -
Communications and Connecting to Culture,
09 Jun 2006 in Customer Relationships& Featured Posts& Marketing Strategy
Yesterday I played hooky from work…
…and attended the annual meeting of the Connecticut League of History Organizations, held at the New England Air Museum. There, the president of the museum welcomed us with a warm yet provocative speech.
In s… -
So What Really Moves the Web Traffic Needle?,
26 May 2006 in Advertising& Blogging& Direct Marketing& Featured Posts& Marketing Strategy& Metrics & ROI
Here at the Daily Fix and throughout the Internet, there’s been tons of discussion…
…built on one premise: increasing Web traffic. I think it’s time to step back from the hype and review the situation. What works and what doesn’t? I hope lots o…
-
Do Bears Brand in the Woods?,
24 May 2006 in Advertising& Branding& Featured Posts
Often when I see or read an ad, I try to “reverse engineer” the creative process…
…that resulted in the finished campaign before my eyes. As a veteran of countless, purgatorial hours of “creative” sessions, I don’t find it difficult to imagine …
-
What’s New in Direct Mail?,
12 May 2006 in Content& Direct Marketing& Featured Posts& Marketing Strategy& Metrics & ROI
In June, I’m participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association conference….
Our obligation is to focus on what’s new — or what’s changed in the last few years. Some would argue t…
-
Are You a Business Book Junkie?,
28 Apr 2006 in Featured Posts
If you’re a regular attendee of marketing association events, you’ve seen the type: Eager entrepreneurs or ambitious managers who’ve read every business and marketing book imaginable….
They’ve crossed chasms, pursued excellence, painted purple co…
-
Marketers Who Give a Damn,
22 Apr 2006 in Featured Posts
I’m getting ready to leave Santa Barbara at the end of the Finders, Keepers seminar….
After two wonderful days of presentations, this is the most important thing that’s coming home with me:
It’s not the beauty of Santa Barbara, impressive as it i… -
When the Presentation Doesn’t Go Well,
21 Apr 2006 in Academia/Training& Featured Posts
I’m enjoying the second day at MarketingProfs Finders, Keepers workshop and I’ve noticed something important…
The best presentations have lots of “lumps” in them. Instead of proceeding smoothly from point to point or slide to slide, the presentat…
-
How Do You Know When Your Copy Sucks?,
20 Apr 2006 in Content& Direct Marketing& Featured Posts
Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs’ Finders Keepers two-day intensive marketing workshop….
An hour after landing, I was drinking wine with workshop participants before resting up …
-
Opening Doors Without Key(word)s,
14 Apr 2006 in Buzz Marketing& Featured Posts& SEO Marketing& Website Development and Design
It’s amazing, sometimes, how a little piece of information can be just what you need to take your next step….
That’s why the Web can be so powerful …. it’s just chock-a-block with information that could be useful to you. I say “could” because…
