Bio: Jonathan Kranz
Jonathan is the principal of Kranz Communications and the author of Writing Copy for Dummies
For more than ten years, he has written mountains of marketing and public relations copy for clients in banking, education, financial services, high-tech, healthcare, insurance, and other industries including AAA, Boston Private Bank & Trust, Blue Cross Blue Shield, Cisco Systems, Harvard Business School, IBM, Intuit, Liberty Mutual, Pitney Bowes, Terra Lycos, Wausau and many others too numerous to list here.
Jonathan is a popular speaker on writing and marketing topics and offers in-house, on-site writing seminars he’ll bring to your organization.
He encourages you to subscribe to his free newsletter, Kranz On Copy, to get monthly insights on practical, tactical marketing techniques you can apply immediately.
In addition to writing copy, Jonathan is the president of the Southern New England Chapter of the Society for Industrial Archeology and an active supporter of the innovative Notre Dame High School in Lawrence, Massachusetts, where students pursuing a college preparatory curriculum work one day a week in an office environment.
Posts by Jonathan Kranz:
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New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot!,
19 Dec 2007 in Featured Posts
Among online marketing blogs/forums, I see two common threads of discussion: 1) Endless touting of the latest technique (blogs, video, podcast, WOM, social networking, you name it): why it’s so great; why you just have to do it. In fact, why aren’t…
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What Happens When You Get a Little Publicity?,
13 Mar 2007 in Featured Posts
Many entrepreneurs dream of the “big hit,” a flattering reference from a major media outlet that sends customers streaming their way. (Think of what Rosie O’Donnell did for Tickle Me Elmo, for example.)
But I suspect many companies aren’t ready for…
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Mass(achusetts) Panic,
01 Feb 2007 in Featured Posts
Yesterday, an innovative marketing gimmick for TBS’ “Adult Swim” program, Aqua Teen Hunger Force, inadvertently froze Boston in a terrorist panic. What were intended to be buzz-worthy signs were interpreted to be potential terrorist bombs….
This,…
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The Point Of It All,
02 Jan 2007 in Featured Posts
Alright, I’m a big boy and I’ve long since learned that the mainstream media will almost always regard direct marketing with condescension. (Rare exception: Malcolm Gladwell’s brilliant 2001 profile of Ron Popeil in the New Yorker)….
Traditional …
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Do We Still Need to Grab ‘Em Young?,
07 Nov 2006 in Featured Posts
In Sunday’s Boston Globe, Chris Reidy’s article, Experienced Musician for Hire, addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad appearances….
In Reidy’s words, “The trend comes as advertisers a…
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The Real Way to Attract a Publisher’s Attention,
12 Oct 2006 in Featured Posts
Pitching a book to a publisher? Chances are you’ll emphasize two things: 1) your big idea and 2) your credentials — your talent, expertise, experience, etc….
But if that’s all you’re doing, you’re missing the third, most important element — you…
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WOM Is Not SOB,
15 Sep 2006 in Buzz Marketing& Featured Posts& Marketing Strategy
Hey marketers out there: How many times have you had this kind of conversation…?
At a party or other social event, you’re introduced to someone who’s opening a new business. “That’s great,” you say politely. “How are you going to market it?”
Thei… -
Is Money the New Sex?,
10 Aug 2006 in Featured Posts
Once upon a time, sex was unmentionable among polite people….
Now the subject is inescapable. Topics that were once confined to discreet, brown-paper packages are now fodder for afternoon talk shows and supermarket aisle women’s magazines.
In fac… -
No Threat to the Old Ways?,
12 Jul 2006 in Advertising& Branding& Featured Posts
The Boston Business Journal recently ran an article on marketing integration that caught my eye….
Typically, when ad agency people talk about “integration,” you can be sure it’s a play to remain relevant in a marketing world in which traditional …
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The Last Word May Be a Number,
29 Jun 2006 in Customer Behavior& Direct Marketing& Featured Posts& General Management& Marketing Strategy
Numbers move people to action….
A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company’s competitors (a list I found on the Web). I got a be…
