Bio: Jonathan Kranz
Jonathan is the principal of Kranz Communications and the author of Writing Copy for Dummies
For more than ten years, he has written mountains of marketing and public relations copy for clients in banking, education, financial services, high-tech, healthcare, insurance, and other industries including AAA, Boston Private Bank & Trust, Blue Cross Blue Shield, Cisco Systems, Harvard Business School, IBM, Intuit, Liberty Mutual, Pitney Bowes, Terra Lycos, Wausau and many others too numerous to list here.
Jonathan is a popular speaker on writing and marketing topics and offers in-house, on-site writing seminars he’ll bring to your organization.
He encourages you to subscribe to his free newsletter, Kranz On Copy, to get monthly insights on practical, tactical marketing techniques you can apply immediately.
In addition to writing copy, Jonathan is the president of the Southern New England Chapter of the Society for Industrial Archeology and an active supporter of the innovative Notre Dame High School in Lawrence, Massachusetts, where students pursuing a college preparatory curriculum work one day a week in an office environment.
Posts by Jonathan Kranz:
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A Modest Proposal: The ‘5 Tweets’ Rule,
31 Mar 2009 in Featured Posts
Last week I wrote a post about social media from the reader’s perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I’m feeling much more militant. And I’m asking you to join me in taking…
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Social Media: A Reader’s Manifesto,
24 Mar 2009 in Featured Posts
Most of the posts about social media have been from the writer’s point of view, articulating tips and tactics for promotion, “thought leadership,” “enabling conversations,” “engaging customers,” etc.
I think it’s time we take a hard look at social …
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Why You Can Beat Disney at Its Own Game,
03 Feb 2009 in Featured Posts
Believe it or not, there’s one ride at Disney World that never has a long line.
It features one of the greatest comedic talents alive, Eric Idle.It was designed by the most talented “imagineers” on the planet, the ones at Disney.
And its subject i… -
Teaching Our Customers to Hate Us,
28 Jan 2009 in Featured Posts
Customers are quick learners. We’ve learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there’s no urgency – plenty of other letters will come in…
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I’d Like to Buy the World a… Moxie?,
25 Nov 2008 in Featured Posts
The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There’s a new kind of media that’s taking the world by storm, but investments are shrinking fast.
And marketers? Their heads are on …
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Marketing to Mutants,
12 Nov 2008 in Featured Posts
Frankly, I’m overwhelmed by all the options available for Internet/interactive/electronic/social media marketing. That’s why it’s refreshing to see something simple that works.
About a week ago I got an email from my favorite record store. Inside, …
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Vampire Colleagues,
05 Nov 2008 in Featured Posts
I’ve read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this so?
Some say it’s the inability of marketing to deliver. Some say it’s its inability to measure. Others attribute the gloomy statistics to a dramati…
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Do I Smell… Lanolin?,
31 Oct 2008 in Featured Posts
If we all believe we need to be the “Purple Cow,” why do so many marketers behave like sheep? If it’s so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out there?
Yeah, it’s a r…
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What’s the Price of Creativity?,
14 May 2008 in Featured Posts
My wife, Eileen, is an excellent writer. After years of teaching at Boston College and publishing short stories in literary magazines, she’s now working on novels for the young adult market. A couple of weekends ago, she participated in a rigorous,…
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‘Video, Will You Take Story as Your Lawfully Wedded Wife?’,
07 Jan 2008 in Featured Posts
One of my concerns about video — in a blog or as a “videocast” on the Web — is in its becoming a clutter of talking heads: person in front of fixed camera, talking. Which means, frankly, an audience of site visitors, yawning. Or worse, leaving.
I…
