Bio: John Mataraza
John Mataraza is director of Marketing at Digital Influence Group. You can connect with him on Twitter @jmaz3 or on LinkedIn.
Posts by John Mataraza:
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The New Celebrity Spokesperson Needs Social Media Smarts,
13 Dec 2012 in Customer Relationships& Featured Posts& Headline& Marketing& Social Media
The value of a celebrity spokesperson is now rooted in their social eminence.
Brands have used the power of celebrity to promote their products with varying degrees of success over the years. Michael Jackson for Pepsi, Michael Jordan for Nike, Dav…
