Bio: John Jantsch
John Jantsch
Duct Tape Marketing
John Jantsch is a veteran marketing coach, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson, due out in the fall of 2006.
He is the creator of the Duct Tape Marketing small business marketing system.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.
He is a popular presenter of marketing workshops for organizations all across America.
What Others Are Saying About Duct Tape Marketing...
"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."
~ Forbes magazine
"For growing businesses in search of some great marketing ideas, Duct Tape Marketing is a worthwhile online pit stop."
~ Entrepreneur Magazine
"A great resource for small business owners looking for hands-on marketing ideas they can use today. John Jantsch's daily posts discuss what works -- and what doesn't -- when marketing a small business."
~ Inc Magazine
“Business blogger John Jantsch, a Kansas City marketing consultant, has built quite a following with his Duct Tape Marketing site. The blog provides small-business readers with successful marketing techniques that don't require a large budget to execute.”
~ Harvard Business School
Posts by John Jantsch:
-
What If We Practiced a Little Customer Engine Optimization,
23 Feb 2007 in Featured Posts
Current styles find lots of sites copying what I can only call Web2.0-ish designs drawn from some of the more popular blog templates. While I personally kind of like this style, I wonder if enough business owners question what look and feel, as well…
-
Wait — There’s Fraud in Online Advertising?,
02 Oct 2006 in Featured Posts
The current issue of Business Week screams across its cover Click Fraud – The Dark Side of Online Advertising….
Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from 10-15% of the clicks coming to their s…
-
A Law of Motion Applied to Marketing,
18 Sep 2006 in Featured Posts& General Management& Market Research& Marketing Strategy
Most people are familiar with the laws of motion, but few have thought of it in the context of marketing….
Newton’s first law of motion states:
“An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same… -
The Real Reason to Podcast,
24 Aug 2006 in Featured Posts& Marketing Strategy
Lots has been published about the value or hype of podcasting….
MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa’s Practical Podcasting Guide for Marketers. In typical Sherpa fashion, it’s a well-thought-out collec…
-
Most Long Tails Get Slammed in the Door,
31 Jul 2006 in Featured Posts& General Management& Marketing Strategy
The business world is all abuzz with Chris Anderson’s best seller, The Long Tail, but after a read I found myself thinking…
that the book’s primary premise was one of those treatises that sounded good on paper, but would never really mean much to…
-
Can You Define Marketing for the Small Business?,
27 Jul 2006 in Customer Relationships& Featured Posts& Marketing Strategy
The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities….
To some extent the confusion comes …
-
Building Community with Content and Contact,
17 Jul 2006 in Blogging& Content& Customer Relationships& Featured Posts& General Management& Marketing Strategy
Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing tons of great content – …. the best lead conversion is done by providing the right kind of contact…
Put content and c…
-
What if the Secret to Marketing Was Enjoying It?,
14 Jun 2006 in Featured Posts& General Management& Marketing Strategy
The only way to enjoy the freedom of owning your own business is to enjoy the act of marketing your own business….
It’s funny how many small business owners I run across that claim that they just don’t get this marketing thing, or worse, they cla…
-
Fully Clothed Conversations: The Business Blogging Myth Divulged,
23 May 2006 in Blogging& Content& Featured Posts
The number one reason business owners name for holding off on blogging is fear…
…fear of a wildly out-of-control public waking up everyday with one thing in mind: to post filthy rotten lies on your blog about you, your company, your products an…
