Bio: Jim Lenskold
JIM LENSKOLD has brought 20 years of innovation in marketing ROI measurements and analysis into the mainstream marketing organizations through consulting, publishing, speaking and workshops around the world. His book Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability is translated into eight languages and was named one of the
five most influential marketing books of 2004.
Founded in 1997, the Lenskold Group helps Fortune 1000
and emerging mid-size companies adopt advanced marketing ROI capabilities and build greater accountability and credibility for marketing. Lenskold Group specializes in practical measurements, ROI planning tools, and financial impact analysis to guide profitable acquisition, retention, and
growth strategies.
Jim's career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. He also successfully launched and grew a technology firm before starting the Lenskold Group.
The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and UK. Jim can be reached at jlenskold@lenskold.com or (+1) 732-223-8886.
Posts by Jim Lenskold:
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Measure Your Failures to Succeed,
01 Aug 2006 in Featured Posts
Jeanne Bliss just wrote a wonderful article for MarketingProfs on how survey-based success metrics are manipulated to help meet and exceed objectives….
Read the article, titled “Is Your Company a Customer Survey Score Whore?” here.
Jeanne shares … -
Brand vs. ROI: Can There Be a Winner?,
30 Jun 2006 in Branding& Featured Posts& Metrics & ROI
There is an ongoing argument that ROI threatens brand performance….
The concern expressed is that measuring return on investment for certain advertising and marketing initiatives does not take into account the long-term contribution to the brand….
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Tell Me What I’m Thinking,
25 May 2006 in Advertising& Customer Behavior& Featured Posts& Market Research& Marketing Strategy
As if marketing measurements weren’t complex enough, marketers are now using brain scans to determine the effectiveness of their ads….
]Yes, while still in its early development stage, neurological research is being tested as a new source of asse…
