Bio: Jim Kukral
Jim Kukral is a Business Web Coach, Author, award winning blogger and professional speaker.
Posts by Jim Kukral:
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Gurus: Do You Love Them or Hate Them?,
10 Jan 2011 in Customer Relationships& Featured Posts& Headline& Product and Services Marketing& Sales& Small Business Marketing
A total of 89% of small-business owners interviewed said that they felt “skeptical” when they hear the word “guru.” That leaves only 11% who felt “excited.” This according to the 2011 Unguru.me Report which was conducted in December 2010. Furthermore…
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An Online Maxim: Make It Simple for People to Buy From You,
11 Aug 2010 in Blogging& Branding& Content Marketing& Customer Relationships& Direct Marketing& Featured Posts& Headline
If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it…
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Tim Russert: Personal Branding Lessons,
18 Jun 2008 in Featured Posts
Drew McClellan nailed it in a post on his blog called “Tim Russert – A Lesson In Branding.”
The world, but especially here in the United States, is still stunned by Tim Russert’s sudden death yesterday. The accolades and eulogizing has begun as pe…
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Video: Papa Johns vs. Cleveland, a PR Tragedy?,
06 May 2008 in Featured Posts
Calling all marketing and PR professionals. Here’s a story you should have something to say about. Please watch the video below.
Summary: Franchise pizza chain Papa Johns loses control of a Washington-based franchise who calls Cleveland Cavs star L…
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Why Are Marketers & Journalists So Afraid of Online Video?,
15 Feb 2008 in Featured Posts
I’ll tell you why. Because it’s changing the game and breaking up the establishment of traditional marketing and news delivery.
I still remember reading this line of text in Steve Krug’s excellent book ‘Don’t Make Me Think’ years and years ago. It …
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The Top Reasons You’re Not Doing Online Video Yet Are…?,
17 Dec 2007 in Featured Posts
You’re a marketer at the top of your game right? Heck, you may even blog here at MarketingProfs DailyFix, so the answer to that is yes, you are. Even if you’re a reader here, you’re probably a marketer who wants to learn more about marketing. So…
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Everyone Hates YouTube’s New, ‘Dumb’ Video Ads?,
23 Aug 2007 in Featured Posts
Everyone hated ads on blogs too… years ago. Believe me, I know. I wrote an ebook about how to make money blogging years before bloggers were making money. “Blogging isn’t about money,” people wrote to me. Countless emails like that. Now look around…
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The Quality Of the Experience Is Your Brand,
20 Jun 2007 in Featured Posts
As I’ve mentioned many times before here on MPDailyfix.com, I’m a believer that your brand is the experience your customers have with your product/service/employees/blog/whatever. One of those “things” that is important in an experience with your…
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The Sopranos: Managing Your Customer’s Expectations,
13 Jun 2007 in Featured Posts
Did you watch The Sopranos season/series finale? If you’re like Ann, you did watch, and you were not so happy about the ending. Which is exactly how I felt and still do, almost.
In a nutshell, the season ended into nothing. In other words, nothing …
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Is Great Marketing the New Public Relations?,
07 Jun 2007 in Featured Posts
Just another example of how not to treat a customer in today’s connected world, or put your brand in peril. Jackie & Ben do a wonderful job outlining the series of events that lead up to a horrible public relations nightmare for CompUSA.
Summary: G…
