Bio: Jesse Noyes
Posts by Jesse Noyes:
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Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest,
22 Feb 2012 in Content& Featured Posts& General Management& Headline& Marketing& Marketing Tools& Social Media& Strategy and Tactics
If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you expect?
Now, if you went to that same CMO a…
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#MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event,
05 Feb 2011 in Content& Content Marketing& Featured Posts& Marketing& Marketing Tools& Social Media& Strategy and Tactics& Tradeshows and Seminars
Contrary to predictions that the Internet would kill the live event, what social media and the ubiquity of the Web actually did was break down the isolation of the conference center, enabling marketers to extend the long-term impact of their…
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#MPForum: Speaker Mike Wesch Draws the Connection Between the Media & How We See Ourselves,
05 Feb 2011 in Academia/Training& Customer Relationships& Featured Posts& Marketing& Social Media& Tradeshows and Seminars
Today, Mike Wesch connected our fairly insular industry to the larger world we inhabit.
Wesch, an anthropologist, gave an excellent and thought-provoking keynote address entitled “Our Mediated Culture, and What it Means for Marketers” at the D…
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#MPForum: Video Highlights From Austin, Texas,
04 Feb 2011 in Content& Featured Posts& Marketing& Tradeshows and Seminars
Greetings from the second day of the Digital Marketing Forum in Austin, Texas.
Believe it or not, a thin layer of snow and ice has coated the ground of this normally sunny paradise. Outside, all is quiet. But inside, there’s a lot of buzz as top m…
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#MPForum: Speakers Dig Deep In the Heart of Facebook & Discuss How Big and Small Companies Use It,
04 Feb 2011 in Featured Posts& Marketing
How you manage your Facebook presence really depends on your brand. That was the takeaway from today’s session titled “Why Facebook Should be an Essential Ingredient in Your Marketing” at MarketingProfs’ Digital Marketing Forum.
The pan…
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#MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars,
03 Feb 2011 in Content& Featured Posts& Headline& Marketing& Marketing Tools& Tradeshows and Seminars
This morning, I sat in on Lisa Horner’s presentation “Using Webinars to Generate Spicy New Business” at the Digital Marketing Forum. Nothing against Lisa, but I was expecting a rather dull discussion given that webinars are not exactly my…
