Bio: Jennifer Jones
Jennifer Jones is the creator and host of http://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.
Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.
Posts by Jennifer Jones:
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Observations About Facebook,
04 Sep 2007 in Featured Posts
I recently joined Facebook at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he’ll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social networking…
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Interactive Live Video & Marketing: Ustream’s Chris Yeh,
28 Aug 2007 in Featured Posts
YouTube’s success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of Ustream, was a recent interview on Marketing Voices, a show I host for…
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‘ViewNews’: How Newspapers Are Winning the Eyeballs of Young Americans,
21 Aug 2007 in Featured Posts
Recently for Marketing Voices, a podcast I host for PodTech.net, I interviewed Kevin Anderson, the blogging editor for The Guardian, based in London, which is the largest daily newspaper on the web. This paper posted one of the first blogs in 2001,…
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The Top 3 ‘New’ Rules of Marketing and PR,
13 Aug 2007 in Featured Posts
As creator and host of a podcast called Marketing Voices for PodTech, I interview many thoughtful guests. One of the recent interviews I did was with David Meerman Scott who wrote a book called The New Rules of Marketing and PR. For this podcast, I…
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Determining a Brand’s Market Perception,
06 Aug 2007 in Featured Posts
As I mentioned in my last post, I am a big believer in strategic marketing. There was a fair amount of debate about the lack of strategic marketing in business today, so I thought I would ask the MarketingProfs community about taking the first step…
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Strategic Marketing: Disappearing or Just in Hibernation?,
30 Jul 2007 in Featured Posts
As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a company.
I have been very fortunate to work with many great product and professional service companies during my career from Apple Com…
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Pay Attention to the Use of Social Media In Politics,
23 Jul 2007 in Featured Posts
After tonight’s Democratic Presidential Debate, John Edwards will use Ustream and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream is very innovative and should be…
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Guy Kawasaki on Making Blogs More Viral,
17 Jul 2007 in Featured Posts
As a relatively new blogger, I am intrigued by the process of “getting found.” People spend a lot of time figuring out ways to be more viral.
Recently one of my Marketing Voices interviews for PodTech was Neil Patel, co-founder of ACS Consulting, b…
