Bio: Jennifer Jones
Jennifer Jones is the creator and host of http://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.
Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.
Posts by Jennifer Jones:
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The Obama & Clinton Campaigns Provide Great Learning for Social Marketing,
26 Mar 2008 in Featured Posts
I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional…
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Quick Tips for Reaching Influencers,
31 Jan 2008 in Featured Posts
Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick, gives three quick tips for how to reach the people who affect the thoughts of others.
I just interviewed…
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The Ongoing Debate Between Traditional Media V. New Media,
24 Jan 2008 in Featured Posts
I caught CNET’s Rafe Needleman at the Podtech Bloghaus at the Consumer Electronics Show in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the “traditional media” versus new media….
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Improving Marketing’s Power and Impact: A Podcast with Roy Young,
27 Dec 2007 in Featured Posts
The beginning of a new year is a good time to reflect on one’s career and position. For some new ideas on how to make marketing a more influential role inside a business, I spoke to Roy Young, president of MarketingProfs and a man who many of you…
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Determining Online Opinions Is Now Easier,
06 Dec 2007 in Featured Posts
At Marketing Voices, I interviewed the CEO of BuzzLogic who talked to me about a new product they recently announced. Isolating conversations around products, brands and issues is tough to do, but CEO Rob Crumpler demonstrated their new ad targeting…
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Blog Smearing: Crisis or Calm?,
27 Nov 2007 in Featured Posts
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation.
On my podcast show called Marketing Voices , I recently interviewed Ch…
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Team Blogging at Southwest: Making a Group of 30 Work for One Blog,
20 Nov 2007 in Featured Posts
There has been lots of debate on whether or not a corporation can build a blog that has many contributors.
As we all know blogging takes a lot of time, and so many companies want to do a blog, but they are intimidated by the resources it takes.I h…
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Integrating Social Media with Marketing and PR,
04 Oct 2007 in Featured Posts
I recently interviewed Intel’s Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge for the videoblog/podcast I host for PodTech.net called Marketing Voices.
At IDF, professionals from variou…
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The Emmy Goes To… Social Media! (NOT!),
17 Sep 2007 in Featured Posts
Where was YouTube or Twitter at the Emmys? I was watching the Emmys last night and was quite disappointed to see the same old method of presentation of the stars….
Nothing like the Democrats debate on CNN/YouTube, where I was quite impressed with…
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Storytelling: The Key to Making Social Media Work,
12 Sep 2007 in Featured Posts
I have the opportunity to work with large companies in the implementation of their social media programs. Much of my most recent corporate work has been with Intel’s Ken Kaplan, who is the broadcast and new media manager for Intel’s Global…
