Bio: Jeffrey L. Cohen
Jeffrey L. Cohen is a Social Strategist at Radian6
, a salesforce.com
company. Radian6’s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
With more than 20 years of marketing experience, Jeff has provided strategic counsel to B2B and B2C companies on both the client and agency sides.
He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
(Wiley), the definitive guide for B2B marketers who want to master social media and drive leads. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com
, the leading online resource for social media’s impact on B2B marketing. Find out more information at jeffreylcohen.com
and follow him on Twitter @jeffreylcohen
Posts by Jeffrey L. Cohen:
Sharing Your Way to B2B Social Media Lead Generation,
24 Jan 2012 in Customer Relationships& Featured Posts& Social Media
Social media has always involved sharing quality content with your network, but in its current state, B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their…
MarketingProfs B2B Forum: Mitch Joel on ‘How B2B Connects in a Connected World’,
07 May 2010 in Featured Posts& Headline& Marketing& Social Media& Word of Mouth Marketing
Mitch Joel, digital expert, author of Six Pixels of Separation and president of Twist Image, an award-winning digital marketing and communications agency, gave one of the keynote talks at the Marketing Profs B2B Forum earlier this week. The following…