Bio: Jeff Hasen
Jeff Hasen is chief marketing officer for Hipcricket in Kirkland, WA. One of the most frequently quoted voices in mobile and social media, Jeff is the author of the upcoming book, Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices, due in Spring 2012 from Wiley Publishing. You can reach him at jhasen@hipcricket.com.
Posts by Jeff Hasen:
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5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action,
08 Feb 2012 in Advertising& Featured Posts& Headline& Marketing& Mobile Marketing& Product and Services Marketing& Promotional Strategies& Social Media& Strategy and Tactics
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
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