Bio: Jason Falls
Posts by Jason Falls:
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Deflecting the Assault on Social Media,
08 Nov 2012 in Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
If you believe in Gartner’s Hype Cycle, we’ve entered the Plateau of Productivity (when a technology is widely accepted) for social media marketing. It’s no longer a shiny new object. With more understanding and security than ever, businesses are…
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Have We Gone Too Far With Influence Measurement?,
08 Oct 2012 in Ethics& Featured Posts& General Management& Headline& Social Media
Online influence measurement leader Klout first made the rounds on social media blogs and even some news outlets because the silly little badge ranking of how important you were on Twitter was being used by a major airline as a test program to see…
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The Push and Pull of Social Media and Traditional Marketing Integration,
13 Aug 2012 in Featured Posts& General Management& Headline& Marketing& Marketing Thought Leadership& Marketing Tools& Social Media& Strategy and Tactics
When I worked in an advertising agency, everything that happened for the client started with a creative brief. The brief included important information like who the target audience was, what the critical consumer insights were that would help define…
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The Next Giant Leap for Social Media Marketing,
21 Mar 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Social Media& Strategy and Tactics
We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. If we’re smart, we can tell how many people are seeing our messages and how many people are responding to them in some relevant way. We know how…
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The Questions I Would Ask If I Were Marketing Your Business,
07 Feb 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing& Metrics & ROI& Strategy and Tactics
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10…
