Bio: Jason Baer
Jason Baer provides social media and advanced email consulting to corporations and public relations firms across North America.
He was a partner in the world's first Web hosting company (circa 1994), managed one of the country's largest local Web sites, and founded and sold an award-winning, national digital agency.
He writes extensively on social media and email issues at http://www.convinceandconvert.com and co-authors the "Hottie & The Fatso" restaurant review blog and podcast with his wife.
He lives in the forest in Flagstaff, Arizona but travels frequently to see clients, and speak at cocktail parties, soccer games, grocery stores, and conferences.
Posts by Jason Baer:
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Is Twitter Revolutionizing CRM?,
16 Apr 2009 in Featured Posts
The toll-free number.
The email to tech support.
The Tweet?Is Twitter the natural evolution of customer service? The immediacy and transparency of tweeted support is all the rage, with defined case studies (@ComcastCares, @JetBlue) and emerging s…
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The Customer Chasm. Are You Creating a Social Media Divide?,
24 Mar 2009 in Featured Posts
I understand that social media is the hot new kid in town, with hundreds of blog posts per day, emerging stars like Gary Vaynerchuk, and Webinars and conferences springing up like wildflowers after a Spring rain.
Hell, I make my living as a social …
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Are New Customers the Enemy of Success?,
18 Feb 2009 in Featured Posts
I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo?
At the recent E…
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How Hard Are You Playing at Social Media?,
29 Jan 2009 in Featured Posts
Not long ago, my son (7) played in a hockey tournament in our small city of Flagstaff, Arizona. In the final game, our opponents from Phoenix were exceptionally upset by how the contest was being officiated. So much so that their coach stopped the…
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Who Wins the Struggle for Social Media Control?,
09 Jan 2009 in Featured Posts
How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and…
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The 7 Must-Haves In Your Social Media Strategy,
04 Dec 2008 in Featured Posts
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts….
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Find Your ONE THING Before Launching In Social Media,
18 Nov 2008 in Featured Posts
The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically…
