Bio: Jacob Morgan
Jacob is a social business consultant and principal of Chess Media Group, a social business consultancy that focuses on two practices areas:
- Social-Collaborative Workplaces - Helping companies understand how they can use social tools and strategies to collaborate internally to meet business objectives (enterprise 2.0)
- Social Business - Helping companies understand how they can use social tools and strategies externally to meet business objectives through relationships with customers.
Previously Jacob ran a startup in the social media space and prior to that he worked at a marketing agency. Jacob has worked on or with brands such as Sprint, Salesforce, Adobe, Conde Nast, and Sandisk. Jacob is also the author of Twittfaced a social media 101 book for business a Power 150 AdAge ranked blogger and has been quoted/featured by the Wall Street Journal, Zdnet, and Mediapost.
Jacob is passionate about people and ideas and is an active adage ranked blogger on all things related to social media and marketing. You can read his social business and enterprise 2.0blog.
Jacob is passionate about traveling, chess, people, and ideas. Be sure to stop by and say hello to him on on twitter!
Posts by Jacob Morgan:
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Don’t Forget About The Enterprise: A Glimpse Of Enterprise 2.0,
01 Feb 2010 in Featured Posts& Headline& Social Media& Strategy and Tactics
Oftentimes when we refer to social media we refer to how a brand can engage with customers or prospects to build relationships. These relationships are external facing; meaning brand to consumer, and are used for functions such as product…
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Forget Social Media ROI, What About Marketing Accountability?,
07 Jul 2009 in Featured Posts
There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to consider…
A study by the CMO council found that LES…
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Do You Know the Value of Your Customers?,
11 May 2009 in Featured Posts
Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we’re still missing a piece of the…
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5 Tips to Become a Better Marketer,
28 Apr 2009 in Featured Posts
Let’s start off by discussing what marketing is. According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings th…
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Social Media Translated into the Real World,
16 Mar 2009 in Featured Posts
There is clearly a lot of concern over companies entering the social media space. It’s a new medium to be a part of and companies aren’t sure how to act or how to respond to certain situations, for example negative feedback. I though it would be…
