Bio: Helena Bouchez
Posts by Helena Bouchez:
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Where’s Waldo? Get Found on LinkedIn,
11 Oct 2010 in Content Marketing& Featured Posts& Headline& Marketer& Marketing& Marketing Strategy& Marketing Tools& Public Relations& SEO Marketing& Small Business Marketing& Strategy and Tactics
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles…
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10 Tips for Generating New Prospects,
17 Sep 2010 in Content Marketing& Featured Posts& Headline& Marketing Thought Leadership& Sales
“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base…
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Fame: Show Why You’re Different & Why Others Should Care,
21 Jul 2010 in Featured Posts& Headline& Marketer& Marketing Leadership& Marketing Thought Leadership& Public Relations
Want to be known as a go-to person? Then you better learn how to “Fame,” says Richard Laermer, co-founder of The Bad Pitch Blog, president of NYC-based RLM PR and founder of “How to Fame,” a program designed to inform and instruct us on how…
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5 Tips for Interviews That Produce Great Content,
13 Jul 2010 in Content& Content Marketing& Customer Relationships& Featured Posts& Headline& Marketing& Marketing Thought Leadership
Today’s marketing strategies are increasingly built on a foundation of great content. But anyone who contributes to a blog or has committed to a weekly podcast knows that producing a steady stream of high-quality content can be quite a challenge….
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ROI: Marketing’s Best Frienemy,
29 Jun 2010 in Email Marketing& Featured Posts& Headline& Marketing& Marketing Strategy& Marketing Thought Leadership& Metrics & ROI& Sales
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment,” says marketing and new media leader Christopher S. Penn. Penn…
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MarketingProfs B2B Forum 2010 Diary: Focus on Engaging Content to Get Customers,
06 May 2010 in Content& Content Marketing& Customer Behavior& Customer Relationships& Featured Posts& Headline
This post was written live during the MarketingProfs B2B Forum 2010. If you were at the event, here are my notes. If you couldn’t make it, here’s what you missed.
Fortified with a sausage biscuit and a coffee sweet and light, here we go with anot…
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MarketingProfs B2B Forum 2010 Diary: Lead Planning and Nurturing,
06 May 2010 in Customer Relationships& Featured Posts& Headline& Sales
Day two: Fresh off the luncheon presentation by Mitch Joel, author of “Six Pixels of Separation,” preceded by a mountain of tilapia and risotto.
I’m currently obsessed with lead generation and nurturing, as the whole purpose of undertaking an exp…
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MarketingProfs B2B Forum 2010 Diary: From Tradeshow to Qualified Leads,
06 May 2010 in Customer Behavior& Customer Relationships& Featured Posts& Marketing& Promotional Strategies& Strategy and Tactics& Tradeshows and Seminars
This post was written while sitting around the old horseshoe, waiting for the Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment to begin. The session was led by Bob Knorpp, president of marketing…
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MarketingProfs B2B Forum 2010: SEO and B2B Marketing,
06 May 2010 in Featured Posts& SEO Marketing
This is the first in a series of quick and dirty posts from the MarketingProfs B2B Forum 2010, which took place is taking place NOW (May 4-5) at the Seaport World Trade Center in Boston, Mass. Bonus: The boil water order was lifted this…
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5 Insights Into Narrow Positioning,
22 Apr 2010 in Academia/Training& Featured Posts& General Management& Headline& Marketer& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership& Small Business Marketing& Strategy and Tactics
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of…
