Bio: Helena Bouchez
Posts by Helena Bouchez:
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Don’t Believe These Three Small-Business Marketing Technology Myths,
22 Mar 2012 in Featured Posts& Headline& Marketer& Marketing Tools& SEO Marketing& Segmentation and Targeting
If you’re a marketer who also is the leader of a small business, you’ll enjoy this interview with technology evangelist Ramon Ray. In addition to being an expert about using technology strategically to grow small businesses, Ramon is a journalist,…
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Five Ways to Ruin Your Content Strategy and Guarantee Its Failure,
29 Feb 2012 in Blogging& Branding& Content& Content Marketing& Featured Posts& Headline& Marketing
Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content…
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Pep Up Your Presentations With Technology,
07 Sep 2011 in Content Marketing& Featured Posts& Headline& Marketing& Marketing Automation& Social Media& Tradeshows and Seminars
Audiences are no longer willing to sit quietly and listen to a speaker talk at them, no matter how good the information is. Technology can help engage the crowd and make their participation an integral part of your presentation.
“Audience engage…
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Marketers: Call Them Agents of Change,
23 Aug 2011 in Customer Relationships& Featured Posts& Headline& Marketer
One of the most important roles of a marketing consultant is to suggest and facilitate change, so it is vitally important that clients feel a strong and almost organic sense of trust in that person.
Marketing consultant and fellow MarketingProfs D…
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3 Reasons Why Marketers Resist Specialization,
12 Apr 2011 in Featured Posts& Headline& Marketing Thought Leadership& Sales
When it comes to closing new business, generalist marketing firms are at a distinct disadvantage, says Blair Enns, president of business development consultancy, Win Without Pitching. Yet many firms still resist specialization—even though it…
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How Groupon Helped the Trenton Devils Heat Up Awareness,
09 Feb 2011 in Branding& Buzz Marketing& Email Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Public Relations& Sales& Social Media& Strategy and Tactics
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA…
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3 Questions to Ask When Planning Your Website,
11 Jan 2011 in Blogging& Content Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketing Thought Leadership& Marketing Tools& Small Business Marketing& Website Development and Design
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president…
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Takeaways From Ad:Tech NY 2010,
04 Nov 2010 in Advertising& Branding& Content Marketing& Featured Posts& Mobile Marketing& News& Tradeshows and Seminars
Ad:Tech is a global digital marketing event held 10 times a year in venues all over the world. It’s a place for digital marketers—brands, agencies, publishers, and service providers—to come together to share, network, learn, and do business. For…
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Fascinate: 7 Triggers to Persuasion & Captivation,
03 Nov 2010 in Branding& Customer Behavior& Featured Posts& Headline& Marketing& Marketing Thought Leadership& Marketing Tools
Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of …
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5 Web-Development Myths Debunked,
27 Oct 2010 in Featured Posts& Headline& SEO Marketing& Strategy and Tactics& Website Development and Design
SEO is actually simple—maintaining a website is hard. When it comes to website hosting, you get what you pay for. Print is a lousy way to explain web, and traffic is a lousy way to gauge the effectiveness of a website, according to Mark O’Brien,…
