Bio: Guest Blogger
Posts by Guest Blogger:
Learn These Four Classic Approaches to Marketing Campaigns,
16 May 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing
A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media.
Fascinated with the latest tool, marketing rounds (what we like to c…
Four Tips for Breaking Out of Your Slump Just Like Albert Pujols Did,
15 May 2012 in Featured Posts& General Management& Headline& Marketing
A guest blog post by Maranda Gibson of AccuConference.
Former St. Louis Cardinals powerhouse first baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim.
What the Evolution of Marketing Automation Looks Like [Infographic],
14 May 2012 in Customer Behavior& Featured Posts& Headline& Marketing& Marketing Automation& Strategy and Tactics
A guest post by Irv Shapiro of Ifbyphone.
The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured r…
Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?,
11 May 2012 in Content& Featured Posts& General Management& Marketing& Marketing Tools
A guest post by Roland Benedetti of Nuxeo.
Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone kn…
Four Marketing Lessons From Dear Old Mom,
10 May 2012 in Featured Posts& General Management& Marketing
A guest blog post by Jason Ferrara of Ifbyphone.
Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and o…
The Future of Branding: Three Brand-Management Lessons From Silicon Valley,
10 May 2012 in Branding& Featured Posts& General Management& Headline& Marketing
A guest blog post by Jens Lundgaard of Brandworkz.
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies.
Silicon Valley is incredibly dy…
Three Tips to Inspire More Clicks in PPC Campaigns on Google,
09 May 2012 in Featured Posts& Headline& Marketing& Marketing Tools& SEO Marketing& Strategy and Tactics
A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shoul…
Four Classic Branding Mistakes and How to Avoid Them,
02 May 2012 in Branding& Customer Relationships& Featured Posts& General Management& Global Marketing& Graphic Design and Packaging& Headline& Marketing& Marketing Tools
A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the wor…
How to Be a Responsible Pinterest User,
26 Apr 2012 in Content& Ethics& Featured Posts& Marketing& Social Media
A guest post by Matt Powers of Blue Soda Promo.
With the dramatic flair of a Tennessee Williams character—Blanche comes to mind—a Georgia photographer became a viral blog sensation with her post “Why I Tearfully Deleted My Pinterest Inspirat…
Why Branding Matters: Stand Out From the Rest of the Herd,
23 Apr 2012 in Branding& Featured Posts& General Management& Headline& Marketing& Marketing Tools& Strategy and Tactics
A guest post by Dylan Mazeika of FreeLogoServices.
In this digital age, a successful business needs to provide outstanding service, offer intrinsic value to its clients, build customer relationships—and stand out from the crowd on myriad online …