Bio: Guest Blogger
Posts by Guest Blogger:
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Brands and Bands: Four Tips for Making Social Music Marketing Work for You,
05 Jul 2012 in Advertising& Branding& Customer Relationships& Featured Posts& Headline& Marketing& Marketing Tools& Promotional Strategies& Social Media& Strategy and Tactics
A guest post by Kimberly Thompson of Sonicbids.
Did you see the amount of excitement, analysis, and curiosity that the season premiere of “Mad Men” provoked among marketing professionals—and pretty much everyone else in the media business? And w…
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What You Can Learn From America’s Most Reputable Companies,
02 Jul 2012 in Branding& Customer Relationships& Ethics& Featured Posts& General Management& Headline& Marketing& Promotional Strategies& Social Media& Strategy and Tactics
A guest post by Jay Buerck of Online Reputation Management.
When studying successful reputation and brand management strategies, learn from the best. Instead of trying to determine the most reputable companies yourself, you can check out the annua…
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Want to Use Social Media Successfully for Sales? Then Pay Attention,
28 Jun 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Marketing& Marketing Tools& Social Media
A guest post by Mike Lewis of Awareness.
Many marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply…
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New Mobile Payment Options Help You Capture Customers on the Go,
28 Jun 2012 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Mobile Marketing& Strategy and Tactics
A guest post by Mary Reese.
In today’s highly connected world, most folks are incredibly busy and always on the go. So when potential customers decide they want to buy from your business, they must be able to do so immediately—from wherever they…
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Five Reasons Why Marketers Should Care About Stories,
27 Jun 2012 in Content& Content Marketing& Customer Relationships& Featured Posts& Headline& Strategy and Tactics
A guest post by Jim Signorelli.
Stories have always taught, inspired, motivated, and engaged us like no other form of communication has.
Here are five reasons why great storytelling has always been celebrated—and why marketers should care abo…
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DDoS: Sophisticated Website Attacks Can Doom Your Marketing Campaigns,
21 Jun 2012 in Featured Posts& General Management& Headline& Marketing
A guest post by Jim Rogers of Neustar.
Chief information officers (CIOs) and chief marketing officers (CMOs) don’t always work together closely. Each person surely understands the other’s value, but they speak fundamentally different languages…
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Five Must-Have Traits of SEO-Friendly Content,
20 Jun 2012 in Content Marketing& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
A guest post by Manoj Aravindakshan of On Target Media & Marketing Services.
Since late February last year, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin.
Those two major algo…
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Millennials May ‘Like’ Your Brand, But They May Not Get Engaged to It,
19 Jun 2012 in Customer Relationships& Featured Posts& Marketing& Social Media& Strategy and Tactics
All businesses love to boast about how many “likes” they have on Facebook. For example, Arby’s—the fast food chain known for its roast beef sandwich and curly fries—recently celebrated its one million “likes” on Facebook. Arby’s fans will even…
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Pinning Down Pinterest’s Business Value,
18 Jun 2012 in Content& Content Marketing& Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Marketing Tools& Social Media& Strategy and Tactics
A guest post by Dan Opallo of StrongMail.
What gets you interested in a new social media platform? A mention of it from a friend? An article tweeted to you from a trusted social media insider? Maybe clever prose draws you in.
After trying out…
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Why Every Local Business Needs a Mobile Website,
14 Jun 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing& Mobile Marketing& Strategy and Tactics& Website Development and Design
A guest blog post by Lukas Pleva.
Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter.
According to a Localeze study conducted in December 2011, 61% of smartphone users s…
