Bio: Guest Blogger
Posts by Guest Blogger:
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Traditional Media vs. New Media: Coming to Terms With Integration,
06 Aug 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Marketing& Strategy and Tactics
A guest post by Tom Jacobs of the Jacobs Agency.
I’m sick of hearing that print is dead, TV is tired, and radio is worn out, especially when pundits are simultaneously predicting the impending demise of digital media. Sure, newspapers and magazi…
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Social Media Strategy? Think Customer Experience Management Instead,
30 Jul 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Social Media& Strategy and Tactics
A guest post by Richard Owen of Satmetrix.
Social media has been viewed as a monitoring and response mechanism from a customer-service standpoint, an ad medium for marketing, and an engagement channel for PR. It has been insular, focused on growin…
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The Hero Model: A Marketing Strategy to Win Olympic Gold,
27 Jul 2012 in Branding& Content& Content Marketing& Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
A guest post by Tim Riesterer of Corporate Visions.
The 2012 Summer Olympic Games start today. Over the past few weeks, marketing and advertising campaigns related to the games have appeared on billboards, the radio, and—most prominently—on TV…
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Want to Ruin Your Relationships With Customers? Ignore Them,
24 Jul 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing& Social Media& Strategy and Tactics
A guest post by Tea Silvestre of WordChef.com.
Chances are you’ve had at least one rotten experience while shopping at a brick and mortar store. We all have. And it’s such a shame.
Why?
Because interacting with someone face to face is your …
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Four Reasons You Should Hire a Marketing Intern,
19 Jul 2012 in Featured Posts& General Management& Headline& Marketing& Marketing Tools
A guest post by Tara Jackson of EduTrek.
Hiring an intern to assist with marketing can be a cost-effective way to give your business a competitive edge.
What can a marketing intern bring to your business?
1. Social Media Savvy
If your busines… -
Four Tips for Creating an Effective Lead Scoring Program,
17 Jul 2012 in Customer Behavior& Featured Posts& Headline& Marketing& Marketing Tools& Sales& Strategy and Tactics
A guest post by Ashley Furness of Software Advice.
Most companies dream of being flooded with leads. And why wouldn’t they? More leads provide more chances to close deals. But high-lead volume also has its drawbacks: Your best prospects might be …
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Avoid Social Media Slip-Ups: Three Tips for Managing Your Online Reputation,
16 Jul 2012 in Content& Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Social Media& Strategy and Tactics
A guest post by Clare Evans of Bird and Co.
Though most social media failures may not be as spectacular as Kenneth Cole’s error—the clothing company infamously jumped on a hashtag bandwagon in 2011 and things went spectacularly wrong—social …
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Five Ways PR Pros Can Stay Relevant in the Age of Social Media,
12 Jul 2012 in Featured Posts& Headline& Marketing& Public Relations& Social Media& Strategy and Tactics
A guest post by George Wang of Access Communications.
Social media has convinced us that we have to constantly stay on top of what is current. We’ve been trained to check in everywhere we go, to Tumbl ironic news items, and Instagram filter all …
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Five Successful Ways to Use QR Codes,
11 Jul 2012 in Advertising& Content& Customer Behavior& Customer Relationships& Featured Posts& Graphic Design and Packaging& Marketing& Social Media& Strategy and Tactics
A guest post by Sherry Orel of Brand Connections.
QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to see some good examples of how the codes can help further a brand story.
…
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Quick Tips for Developing Effective Lead Qualification Criteria,
06 Jul 2012 in Featured Posts& General Management& Headline& Marketing& Marketing Strategy& Marketing Tools& Sales& Strategy and Tactics
A guest post by Ruth P. Stevens.
The best way to develop qualification questions is to set the criteria in concert with your sales team. Sit down with a couple of sales managers or a few top sales reps. Don’t take everything they say as gospel 
