Bio: Guest Blogger
Posts by Guest Blogger:
How Facebook Timeline Affects Sponsored Stories,
28 Aug 2012 in Customer Behavior& Featured Posts& Marketing& Social Media
A guest post by Craig Robinson.
When Facebook first burst onto the scene, it was an advertiser’s dream: millions of unique visitors every day and endless potential to advertise on a site that was still in its infancy.
Facebook quickly changed…
How Mobile Wallets Will Change Mobile Marketing,
28 Aug 2012 in Customer Behavior& Featured Posts& Headline& Marketing& Mobile Marketing
A guest post by Duncan Spencer.
Mobile wallets are increasing in popularity across the globe. Essentially, they allow you to pay for goods and services solely using your mobile phone. That is possible through different ways.
Many companies rele…
Two Reasons Businesses Should Embrace Mobile,
27 Aug 2012 in Featured Posts& General Management& Marketing& Mobile Marketing& Strategy and Tactics
A guest post by Mike Brown.
Mobile devices are on the verge of being mainstream. According to the latest data from comScore, more than 107 million Americans own Web-enabled devices. That’s nearly half of the 234 million mobile subscribers that l…
Three Landing Page Mistakes Even Intelligent Marketers Make,
27 Aug 2012 in Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics& Website Development and Design
A guest post by Tamara Weintraub.
Generating conversions from website visitors is the No. 1 goal of any landing page. So, your landing page must make it as easy as possible for a prospect to find the information they need to contact you. However, …
Three Types of Links to Avoid Using on Pinterest,
23 Aug 2012 in Content& Content Marketing& Featured Posts& General Management& Headline& Social Media
A guest post by Carly Glasmyre.
Pinterest has been hailed as the next best social media platform. The site is one of the fastest growing networks on the web, and it has more than 20 million registered users. Businesses and marketers have been rush…
Would You Take $7,500 to Go on Vacation If You Had to Totally Unplug?,
22 Aug 2012 in Featured Posts& General Management& Headline& Marketing& Marketing Thought Leadership& Strategy and Tactics
A guest post by Claire D. Ratushny.
Are we over-communicating? Too accessible? Too on-call? Working too many hours? Bart Lorang, the principal officer of software company FullContact, thinks so, and he decided to do something about it. The company…
Four Quick Tips for Engaging Your Email Subscribers,
16 Aug 2012 in Customer Behavior& Email Marketing& Featured Posts& General Management& Headline& Marketing& Marketing Tools
A guest post by Leigh Dow of Mailigen.
I had a boss who used to tell us, “If it were easy, we wouldn’t need you.” Email engagement is probably one of the hardest elements to consistently deliver in your email marketing program.
Content Marketing: Why Telling Trumps Selling,
13 Aug 2012 in Content& Content Marketing& Featured Posts& Strategy and Tactics
A guest post by Jared Fabac of Idea Bright Marketing.
Our culture no longer has patience for commercials. We fast-forward through them. We do anything we can to avoid them. We endure them only when we have to.
That same mentality is taking plac…
Your Pop-Up Ads Are Annoying Your Prospects,
10 Aug 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Marketing Tools& Strategy and Tactics& Website Development and Design
A guest post by Trace Anderson.
Many businesses think the route to increased readership is through pop-up ads. Pop-up ads are online ads that “pop up” in front of your website visitors. The pop-up ads actively engage your visitors, which is good, …
SEO for Bing and Yahoo: Is It Really Worth the Effort?,
07 Aug 2012 in Featured Posts& Headline& Marketing& Marketing Tools& SEO Marketing& Strategy and Tactics
A guest post by Amanda DiSilvestro.
SEO can sometimes get overwhelming. Requiring keyword research, backlinks, and images, SEO isn’t something that you can do in 10 minutes.
For that reason, more and more companies are beginning to hire an S…