Bio: Glenn Gow
Glenn Gow is an expert in marketing strategy for tech companies, especially in social selling, digital marketing, and demand generation. He works at
Crimson. Follow him on Twitter at Crimson CEO
Posts by Glenn Gow:
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Marketers, Give Your Salespeople the Info They Need to Succeed,
07 Feb 2013 in Customer Behavior& Featured Posts& General Management& Headline& Marketing
In Daniel Pink’s new book, To Sell is Human, Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had…
