Bio: Ginger Zumaeta
Ginger Zumaeta is the CEO of Beehive Group, a multicultural marketing agency specializing in Latino engagement. She can be reached at ginger@beehive.me.
Posts by Ginger Zumaeta:
-
Use Facebook to Elevate Engagement With Latinos,
26 Mar 2012 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Social Media
Though advertisers may easily figure out where to target Latinos in traditional media, they have difficulties targeting Latinos in digital media—more specifically, social media.
Some advertisers have the misconception that Latinos don’t partic…
-
Latinos Go Mobile, so Go Mobile to Reach Latinos,
18 Aug 2011 in Featured Posts& Headline& Marketing& Mobile Marketing
Everybody’s talking about the need to have a mobile strategy lately, but it’s hard to find anyone telling you how to go mobile. What does it mean, and how do you add it to your current strategy? Who is it right for, and what should you expect…
-
Ignore the Latino Market at Your Own Peril,
01 Aug 2011 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing
If you’re a marketer and you haven’t already, it’s time for you to get real about the Latino market.
No doubt you’ve seen or heard the news about the most recent Census. The data indicates that the Latino population jumped from 12.5% of t…
