Bio: Galen De Young
Galen De Young is managing director of Proteus B2B, a marketing consulting firm specializing in positioning B2B companies and their brands. In addition to positioning strategy, Proteus B2B specializes in the development of B2B content marketing assets and helps clients leverage the available synergies of social media, search engine optimization, and email marketing to promote content marketing assets, and to generate and nurture leads until they are sales ready.
Galen is also managing director of Proteus SEO, which specializes exclusively in B2B organic search.
Galen blogs at the Proteus B2B Marketing Blog and B2B SEO. He’s a regular columnist for Search Engine Land’s Strictly Business column and a periodic contributor to MarketingProfs. He is also a regular speaker at search marketing conferences and events, and at B2B events such as MarketingSherpa’s B2B Summits.
You can reach Galen at gdeyoung [at] ProteusB2B or via Twitter.
Posts by Galen De Young:
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Blogging: What are You Talking About? It Might Surprise You.,
23 Nov 2009 in Featured Posts
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you…
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Do Your PDFs Have Embedded Sharing Options?,
15 Sep 2009 in Featured Posts
If they don’t, they should.
White papers, eBooks, case studies, best practice guides–when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools.At the same time, they’re expensive to create. …
