Bio: Ernie Perich
Ernie Perich is the founder and creative director of Perich Advertising + Design in Ann Arbor, Michigan. Celebrating its 25th anniversary this year, the agency has attracted business from California to the East Coast and from Texas to Michigan, serving major brands in retail, technology, consumer goods, automotive, financial services, sports and hospitality.
Posts by Ernie Perich:
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Three Bold Truths About Being Audacious,
21 Jan 2013 in Branding& Content& Customer Relationships& Featured Posts& General Management& Headline
Not many brands—or their ad agencies—take enough risks. After all, why would a brand with thousands or millions—even billions—of dollars at stake veer off the beaten path that got them there in the first place?
Why be audacious? To me, cre…
