Bio: Eric Zeitoun
Eric Zeitoun is president of Dragon Rouge (www.dragonrouge-usa.com), an international brand consultancy whose mission is to fuel brand values through strategy, innovation, design and communication. Contact him at: eric@dragonrouge-usa.com or 212.367.8800.
Posts by Eric Zeitoun:
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Why You Need to Focus on Your Customers’ Trigger Moments,
06 Nov 2012 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Metrics & ROI& Strategy and Tactics
Consumers are fickle for the most part. And we have technology to thank for that.
With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better, faster, shinier, or just different. The prevaili…