Bio: Eric Ward
Eric founded the Web's very first online publicity and linking services, NetPOST and URLwire, in 1994. Eric's expertise is in helping companies generate links, publicity and buzz for their Web content. A hands-on practitioner, Eric also offers training and seminars that teach companies how to do it in-house. His client list is a who's who of online brands, from Amazon.com to PBS.org.
Eric has written for for ClickZ and Ad Age, and he won the 1995 Tenagra Award For Internet Marketing Excellence. In 1997, he was named one of the Web's 100 most influential people by Websight magazine. A well-known speaker at the major industry trade shows, Eric will soon publish The Ward Report, a monthly "how-to" newsletter on the art of link building and publicity for Web content, with commentary on the newest trends and practices.
A native of northern New Jersey, Eric has lived in Knoxville, Tennessee since graduating from the University of TN. Eric's wife Melissa and toddler Noah say "bye daddy geek" every day when he leaves for work.
Eric can be reached at eric@ericward.com
Posts by Eric Ward:
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Four Ways to Build Web Links,
29 Jun 2006 in Featured Posts& Marketing Strategy& Metrics & ROI& SEO Marketing& Website Development and Design
Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual Web link building tips and advice…?
1) Did you know there are at least ten different ways you can potentially obtain…
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Link Bait Kool-Aid?,
20 Jun 2006 in Content& Customer Relationships& Featured Posts& Marketing Strategy& SEO Marketing& Website Development and Design
“Link Bait.” Man I hate that term. Like your site’s users are nothing more than fish to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another click….
If you haven’t heard the term yet, you may be shocked to see ov…
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Is White Hat Linking a Myth?,
30 May 2006 in Featured Posts& SEO Marketing
Last week’s Link Whore firestorm really made me re-think things….
At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
And who is to say what is acceptable and… -
Are You A Link Whore?,
18 May 2006 in Featured Posts& SEO Marketing& Website Development and Design
I received an RFP from a company that ought to know better that wanted to know how much I’d charge…
…to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a l…
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When Links Attack,
12 May 2006 in Featured Posts& Marketing Strategy& SEO Marketing& Website Development and Design
As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services proliferate….
I get at least five inquiries a day from mostly off-shore firms offering to “Turbo B…
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Power to the People: Social Linking,
02 May 2006 in Buzz Marketing& Featured Posts& Website Development and Design
Individual and group sharing of bookmarks or cool sites is not a new thing, and has been around as long as the Web has….
Back then, I remember my excitement when more than a couple new Web sites launched. Ahhh, back in the day….
But with all th… -
What If the Search Engines Vanished?,
20 Apr 2006 in Featured Posts& SEO Marketing& Website Development and Design
I type this from a Web conference in Boston, where everyone remains obsessed with search engine rankings….
Those of you who know me or have read my columns over the past 12 years know I’m not a big fan of search engine rankings obsession…. In f…
