Eric founded the Web's very first online publicity and linking services, NetPOST and URLwire, in 1994. Eric's expertise is in helping companies generate links, publicity and buzz for their Web content. A hands-on practitioner, Eric also offers training and seminars that teach companies how to do it in-house. His client list is a who's who of online brands, from Amazon.com to PBS.org.
Eric has written for for ClickZ and Ad Age, and he won the 1995 Tenagra Award For Internet Marketing Excellence. In 1997, he was named one of the Web's 100 most influential people by Websight magazine. A well-known speaker at the major industry trade shows, Eric will soon publish The Ward Report, a monthly "how-to" newsletter on the art of link building and publicity for Web content, with commentary on the newest trends and practices.
A native of northern New Jersey, Eric has lived in Knoxville, Tennessee since graduating from the University of TN. Eric's wife Melissa and toddler Noah say "bye daddy geek" every day when he leaves for work.
Eric can be reached at email@example.com
One Simple Link Building Tip That’s Often Overlooked,
04 Apr 2007 in Featured Posts
It’s been so long since my last post that by now I really AM as old as my nickname, LinkMoses. I apologize for the unintended hiatus. Our baby is now just a few weeks away, and I have been in major nest building mode for a couple months. I’d like to…
‘Paid Me to Blog’: The End of the Blog as We Know It?,
12 Dec 2006 in Featured Posts
Several companies have set up shop recently in the “get paid to blog about…” space. There’s been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to…
Social Media Press Release Hell and Advice,
15 Nov 2006 in Featured Posts
With roughly 20,000 press releases a week injected into the webosphere, I’m wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie Lennox….
Through the magic of Google and Dej…
Link Opportunities, Courtesy of Google’s New Custom Search Engine Service,
30 Oct 2006 in Featured Posts
Google’s has a sort of new Custom Search Engine service. As I read about it, my link building antenna started chirping….
Why? Because I’m a content publicist, and in my field vertical engines = new link and publicity opportunities. There are many…
Public Relations Social Link Invasion,
09 Oct 2006 in Featured Posts
Does the local dry cleaner really need links on his site so others might “Digg” it…?
There’s a discussion I’ve been lurking on elsewhere about the role of Social Media as used for corporate Public Relations.
I shared my two cents: Social media, t…
Can You Benefit from Reciprocal Links?,
25 Sep 2006 in Featured Posts& SEO Marketing
Is there anyone left in the Web marketing world who thinks reciprocal links are still useful…?
Most of the talk and posts I read on the forums say that reciprocal liks are dead. Don’t work. Cause search rank penalties.
It’s too bad, really, becau…
Ego Link Search Tips,
05 Sep 2006 in Featured Posts
Trying to keep up with who is linking to your site or mentioning your company or name can be quite a challenge….
I can use my own server logs to spot a new referrer, but this isn’t 100% accurate, since that only happens if someone actually clicks…
Link Penalty Anxiety?,
24 Aug 2006 in Featured Posts& SEO Marketing
“Help, our site was penalized by Google. We used to be ranked on page one but now we are on page 10 and it’s killing us”….
I heard this same plea 20 times at the most recent Search Engine Strategies San Jose conference.
Some of you live in a stat…
Social Link Tic Tacs, Anyone?,
27 Jul 2006 in Featured Posts& Marketing Strategy& SEO Marketing& Website Development and Design
Social Linking (some call it “social annotation”) is when one person tells another person about a Web site, not by email or IM, but rather by using a third party service like Backflip or Del.icio.us.
Millions of people have accounts at services lik…
The Mother of All Links?,
18 Jul 2006 in Featured Posts
What is The Mother of all Links…?
It’s the one inbound link to your content that matters the most for your content. It’s the one type of link that can make or break you. It’s the one type of link that will have the greatest ability to help your s…