Vice President, Global Marketing Strategy & Excellence
Marketing Excellence blog
Eric leads HP’s marketing strategy worldwide, reporting to Cathy Lyons, HP's Chief Marketing Officer. He is responsible for developing HP’s strategic approach to all marketing disciplines. As part of that, he spearheaded HP’s strategic framework for marketing which is built around a unified focus: To strengthen customers’ and employees’ relationship to the HP Brand to profitably grow the business and leverage HP’s impressive portfolio.
He is recognized as a thought leader in the most rapidly growing areas of interest and emerging opportunities in the marketing space, including the integration of rigorous discipline into Marketing processes and measurement. He also takes an innovative approach to Internet Marketing and authors HP’s most successful blog – “Marketing Excellence.”
Eric’s organization owns HP’s Marketing Performance Management (MPM) initiative, which focuses on driving more ROI discipline and accountability in the marketing function and tightly aligns marketing with business growth. As part of his MPM responsibilities, Eric is also an executive sponsor of HP’s enterprise data warehouse project, which will consolidate the number of HP’s datacenters from 85 to 6.
His team also leads the deployment of one of the largest Marketing Resource Management (MRM) and Marketing Customer Relationship Management (CRM) programs designed to streamline and automate marketing campaign ROI. He is responsible for the design and deployment of HP’s marketing measurement system, including advanced analytical modeling.
The Coolest Job on the Planet,
16 Jul 2007 in Featured Posts
I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and DVD on demand.
I am very excited by the tr…
What’s Marketing Responsible For?,
03 Oct 2006 in Featured Posts
My blogging friends here at MarketingProfs sent me an advance copy of their new book, Marketing Champions, and I like their thinking….
Spencer Stuart released their updated study on the length of CMO tenure, where th…
Dissociative Identity Marketing,
27 Sep 2006 in Featured Posts
New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to …. I call it “dissociative identity marketing”….
Marketers have recognized the need for a fundamental re-design of marketing practices linked to th…
How Real Is Consumer-Generated Media?,
16 Aug 2006 in Featured Posts
Chris Anderson has a great post on the “mainstream media meltdown”….
He takes a look on a regular basis at the key mainstream media year over year comparisons.
Mainstream media evolution
* TV: network TV had its lowest weekly ratings ever in July…
Web 2.0 Word Tour: Blogging in Perú,
12 Jul 2006 in 1
I have said it already in prior posts, but I am convinced that the global nature of the blogosphere and its rapid global penetration is misunderstood…
…and poorly represented in the US-centric view of blogging. According to Dave Sifry’s post on…
Web 2.0 Viral Networks: The Marketing Blogging Community,
05 Jul 2006 in Blogging& Content& Customer Relationships& Featured Posts& General Management& Website Development and Design
I have always been fascinated by the impact of viral networks on social events and marketing word of mouth….
One of my favorite books is the Tipping Point by Malcom Gladwell, which studies epidemics and applies the learning to explain such social…
Marketing As a Key Driver of Business Growth,
14 Jun 2006 in Featured Posts& General Management& Marketing Strategy
In times of hyper growth in the tech industry, marketers were well known for creativity, great ads and building leading brands. But today as core markets mature, CEOs are demanding one thing and one thing only…
…from Chief Marketing Officers (C…
Why Blog Post Frequency Does Not Matter Anymore,
06 Jun 2006 in Blogging& Featured Posts
“Thou shall post every day” is the most fundamental and most well known principle of blogging….
Every new blogger is warned about “the” ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind th…
French Blogging: Why Marketers Should Start Paying Attention,
26 May 2006 in Blogging& Featured Posts& Global Marketing& Marketing Strategy
When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric activities….
The wake up call for me was Dave Sifry’s post on the state of the blogosphere, April 2006, in which h…