Bio: Eric Frenchman
Eric Frenchman is an online marketing and advertising consultant located in the Great State of New Jersey and Chief Internet Strategist for the online political agency Connell Donatelli Inc. Since 1998, Eric has managed multi-million dollar online advertising and CRM campaigns for AT&T, DLJdirect, Harrisdirect, and BMO Investorline and is a recognized expert in online marketing and advertising techniques. In 2005, Harrisdirect was ranked as the 17th largest online advertiser in the US and in 2003 was recognized as Best Financial Advertiser. Eric Frenchman's marketing blog is located here: http://www.ericfrenchman.com
Posts by Eric Frenchman:
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Webkinz, iPods, and Yellow Pages… Oh My,
18 May 2007 in Featured Posts
A typical day in the life of the Frenchman family in Long Valley, NJ: This morning my son wakes up early to boot up my old PC in my office. Why? He now knows how to use a PC, fire up Internet Explorer (I know I have to get him on Firefox), and log…
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Imus Deserves the Backlash He Got,
13 Apr 2007 in Featured Posts
I had another post ready to go, but all of my good friends asked me to make a post on Don Imus. Why? Those of you that know me for a while, know that I’ve been a huge supporter of The Rutgers Women’s Basketball Team since about 1986 or so.
Back i…
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5 First Life Companies I’d Like to See in Second Life,
09 Apr 2007 in Featured Posts
On my drive home the other night from Seder I got to thinking about the types of first life companies and products I’d like to see in Second Life. Seems like I had a lot of time on my hands, right? Well, have you ever tried driving back to NJ from…
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The Netroots of a Primary,
25 Jan 2007 in Featured Posts
Interesting article in Monday’s Wall Street Journal titled Candidates Face New Test: Winning the Netroots Primary which really highlights why the 2008 election is pointing towards a much greater use of online advertising in securing the White House…..
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The New Green Scare,
27 Dec 2006 in Featured Posts
A little historical back drop for you: Back in 1947, Ronald Reagan, President of the Screen Actors Guild was called to give testimony to the House Un-American Activities Committee on communist activities within SAG. A quote from Reagan is important…
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Setting the UPS Truck on Autopilot,
12 Dec 2006 in Featured Posts
My wife is the classic super star shopper. Back in her day she once hit six malls across three states in just one day. No exaggeration, 3 different states. That’s a lot of shopping bags….
However, no more. Yes, we did go to a mall after Thanksgiv…
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Volkswagen Commercials Pass the TiVo Test,
06 Dec 2006 in Featured Posts
Did you see these Volkswagon commercials over the weekend? I know they have been probably around for about 4 weeks now, but they slipped in past my TiVo and scared the hell out of me….
I don’t know what freaked me out more, the Giants…
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Outsourcing Starting to Ruin Christmas,
04 Dec 2006 in Featured Posts
Every year for the past 17 years, my wife Mary and I would drive out to Wyckoff’s Tree Farm in Belvidere, NJ, to cut our own tree down. Wyckoff’s was famous for literally having mountains of trees to choose from….
After cutting …
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How to Really Influence Voters,
02 Nov 2006 in Featured Posts
There are two interesting articles over at AdAge. One looks at Evan Tracey’s (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by 17%….
The second one looks …
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Bombing More Than Google Results,
27 Oct 2006 in Featured Posts
I’m probably going to get nailed from both sides of the political spectrum for this post, but I like my Google results to be as pure as possible….
Last weekend a left-wing liberal blogger (you know the kind) who Ned Lamont beat Joe Lieberman in t…
