Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Twitter
LinkedIn
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
Inspiring Speakers
Posts by Elaine Fogel:
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Lysol Promotion Offers $5 Off a Pediatrician’s Visit,
30 Aug 2007 in Featured Posts
As part of its “Disinfect to Protect” campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I’ve heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid’s…
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Who Pays $30K a Night for a Hotel Room?,
20 Aug 2007 in Featured Posts
Unless you’re part of the House of Saud, who really books a $30,000 a night room? Brian Honan, the marketing director for the Four Seasons, New York, says there’s a small but growing number of super-wealthy globetrotters willing to pay such lofty…
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Celebrating a CEO Who’s Doing It Right,
15 Aug 2007 in Featured Posts
The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology – reinforce positively to maintain desired behavior.) Here’s a sample of one…
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Are Old-World Retailers Meeting Customer Needs Today?,
31 Jul 2007 in Featured Posts
Are old-world retailers keeping up? You know, the ones that existed since the beginning of time? Like Macy’s at almost 150 years old. Have they adapted to today’s market demands and trends?
I can’t speak from experience for all these older retailer…
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What Should 5-Star Hospitality Look Like?,
27 Jul 2007 in Featured Posts
There are so many hotels to choose from today, how do we differentiate the overall experience? Is it the customer service, esthetics of the environment, amenities and services, or all of the above? What makes a 5-star hotel worth its rating?
I rece…
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Nonprofit and Social Marketers Have the Toughest Challenges,
11 Jul 2007 in Featured Posts
I’m at the AMA Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown University, says that nonprofit and social marketers are potentially the BEST marketers because they have the…
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Was Kelly Clarkson’s Tour ‘Too Much Too Soon’?,
21 Jun 2007 in Featured Posts
Poor Kelly Clarkson. First she fired her manager. Then she cancelled her summer tour due to poor ticket sales. Now, her new CD has been leaked before its launch date. So, what does this have to do with marketing?
Maybe Kelly’s quick rise to the top…
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Personalized Direct Mail: From Wow to Whoops!,
14 Jun 2007 in Featured Posts
Variable data printing allows companies to personalize their consumer communication. It’s a nice touch and certainly gets my attention more than, “Dear Customer.” But, when Citibank changed my surname to “Forgel,” my positive first impression went…
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When Word-of-Mouth Goes South,
13 Jun 2007 in Featured Posts
I was standing in line at JC Penney, waiting to pay for my half-price bras (good deal) when I overheard the conversation of the three people ahead of me. One couple was discussing a woman’s recent experience shopping for a car. What I learned in five…
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Media Hype Without the Goods,
29 May 2007 in Featured Posts
Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain’t nothing there to back up the marketing hype.
In the weekend edition of my local daily, I read a half-page article on a theater’s new 2007-0…
