Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Twitter
LinkedIn
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
Inspiring Speakers
Posts by Elaine Fogel:
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Are Marketers Ready for the End of Globalization and New Reality of Localization?,
09 Jun 2009 in Featured Posts
Economist Jeff Rubin, author of Why your world is about to get a whole lot smaller: Oil and the end of globalization was interviewed on CNN’s “Your Money” this past weekend… and guess what? Our lives are about to change. “Our cars, our homes, our…
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Is the Idea of ‘Business-Minded Charities’ an Oxymoron?,
02 Jun 2009 in Featured Posts
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at t…
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Nonprofits Question Marketing Value of Commercial vs. House Social Networks,
30 Apr 2009 in Featured Posts
Nonprofits are increasingly using social networking platforms. That’s the good news. According to the newly released, “Nonprofit Social Network Survey Report,” sponsored by NTEN, Common Knowledge, and ThePort, over 86% are using commercial…
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Gift Cards: Another Example of Duping the Public,
22 Apr 2009 in Featured Posts
I was a gift card virgin – until recently. Now, I will not use them anymore. Number one – they aren’t worth the trouble. Number two – they aren’t worth their full face value. There’s hidden info that consumers don’t know about until they try to use…
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Is Negative Optioning Still a Viable Marketing/Billing Tactic?,
13 Apr 2009 in Featured Posts
I recently registered for a business summit that includes a year’s subscription to a national business publication. If I don’t want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in…
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Moses in the Desert,
06 Apr 2009 in Featured Posts
Passover begins at sundown Wednesday, April 8. This is the holiday that Jews around the world re-tell the Exodus story of Moses leading the Israelites to the Promised Land. So, when a friend e-mailed me this funny TV spot of Moses in the Desert, I…
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I Like Microsoft, But the Company Needs to Grow Up,
23 Feb 2009 in Featured Posts
Microsoft has a myopic view of the world. If I personalized the company as a human being, I’d say s/he is self-centered. If it were a child, I’d assume it is an only child, unwilling to share his/her toys with others. In fact, I think Microsoft needs…
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Reselling Kids’ Clothes is Unlawful as of Feb. 10,
06 Jan 2009 in Featured Posts
If you’ve ever purchased kids’ clothing at a consignment shop or garage sale, you won’t be able to do it after Feb. 10, 2009. In this tough economy, that’s going to hurt a lot of working families. And why? Because Congress passed a new regulation…
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The 12 Sexually Transmitted Infections of Christmas: Holiday Social Marketing Campaign,
17 Dec 2008 in Featured Posts
Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days of Christmas, this new version is not only funny and entertaining, it even has little…
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Be a Hero – Give Something Back this Holiday Season,
03 Nov 2008 in Featured Posts
Want to be a hero in your customers’, employees’ and clients’ eyes? Here’s a great way to shine as a good “corporate” citizen. This holiday season, especially during this tough economy, you can give something completely unique and charitable at the…
