Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Twitter
LinkedIn
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
Inspiring Speakers
Posts by Elaine Fogel:
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Cash-for-Grades Fundraiser Just Another Marketing Incentive,
17 Nov 2009 in Featured Posts
What’s all this outrage for North Carolina school principal, Susie Shepherd, for supporting her parent advisory council’s innovative use of marketing incentives? Who are we kidding? I used to teach, so I know how some schools operate like they’re in…
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James Arthur Ray – Is He a Marketing Wizard Gone Awry?,
11 Nov 2009 in Featured Posts
Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in…
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What a Genuine CEO Message Looks Like,
29 Oct 2009 in Featured Posts
Transparency and authenticity are what it takes today. Yet, many companies have been slow on the uptake in demonstrating a genuine approach to their customers. I have posted many times about lackluster customer service and messaging, so it’s time to…
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Living Your Brand Includes Telephone Calls, Too!,
08 Oct 2009 in Featured Posts
I had two crummy telephone experiences recently — both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So…
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People Are Really Using LinkedIn Differently Than Other Social Media Sites!,
14 Sep 2009 in Featured Posts
Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly….
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Help! I Have Social Media Rejection Syndrome!,
25 Aug 2009 in Featured Posts
Someone actually rejected my LinkedIn invitation recently. She didn’t just delete it or ignore it; she actually sent me a message saying why she is rejecting me! Now, I have social media rejection syndrome!
Yes, this really did happen to me. Check …
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Tweens Are Very Brand Savvy – Have We Created Brand Brats?,
12 Aug 2009 in Featured Posts
Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Brats?
Just ask parents o…
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Michael Vick Partners with The Humane Society,
04 Aug 2009 in Featured Posts
An oxymoron you say? Well, the former Atlanta Falcons quarterback – who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October – will be working with The Humane Society of the…
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What I Did on My Summer Vacation (Got Aggravated with the Airline, the Travel Agency, the Online Photo Company…),
13 Jul 2009 in Featured Posts
What’s going on in Consumerland? It’s awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a…
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Communication Channels Increase Rapidly: Are We Too Wrapped Up in the Next Big Thing?,
17 Jun 2009 in Featured Posts
Historically, the Industrial Revolution and subsequently, the “technology revolution,” were predicted to enable more leisure time for workers. Yet, when we take a look around us, we see overwhelmed, stressed-out people attempting to manage multiple…
