Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Twitter
LinkedIn
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
Inspiring Speakers
Posts by Elaine Fogel:
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No Mind Melding Here: Don’t Assume Your Customers Know What You Know,
24 Feb 2011 in Customer Relationships& Featured Posts& Headline& Marketing& Product and Services Marketing& Sales
Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers,…
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How Far Should Charities Go to Protect Their Brands?,
07 Feb 2011 in 1& Branding& Featured Posts& Headline& Marketing& Non-Profit
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect…
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6 Reasons Why Right-Brainers Will Rule the Future,
19 Jan 2011 in Featured Posts& Global Marketing& Headline& Marketing& Marketing Leadership& Marketing Strategy
I recently had the opportunity to interview Daniel H. Pink for MarketingProfs readers. Best-selling author of A Whole New Mind: Why Right-Brainers Will Rule the Future and Drive: The Surprising Truth About What Motivates Us, Daniel was a keynote…
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Saying Thanks for Holiday Gifts is Part of Your Brand,
27 Dec 2010 in Branding& Customer Relationships& Featured Posts& Headline
It’s that time of year when many of us receive holiday gifts from clients, suppliers, and colleagues. It’s also an excellent opportunity for companies and organizations to send gifts to good leads and prospects in the hopes of opening a door …
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The TSA Marketing Campaign That Could Have Been,
26 Nov 2010 in Campaign Management& Featured Posts& Headline& Marketing& Marketing Strategy& Marketing Tools& News& Public Relations& Strategy and Tactics
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been…
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Men Have a Heart for Cause Marketing,
11 Nov 2010 in 1& Branding& Featured Posts& Headline& Marketing& Non-Profit
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies…
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Advertising/Marketing Ranks Second as the Most Social Industry,
03 Nov 2010 in Blogging& Featured Posts& Marketing& Social Media
Out of 50 industry categories, advertising and marketing rank No. 2 in NetProspex’s Social Industry Analysis. Search engines and online portals ranked No. 1. When it comes to which jobs are most social, CMOs and other marketing professionals…
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Marketing: You Have to Put in the Work,
04 Oct 2010 in 1& Advertising& Featured Posts& Marketing& Marketing Tools& Sales
Are you hungry for business? Want good leads, prospects, customers, donors, participants, engagements, members, you name it? I’ve got news. There’s no free ride. It takes marketing work. Yes, that four-letter word that some try to avoid or think…
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Are Referral Fees the New Word-of-Mouth Marketing?,
27 Sep 2010 in 1& Branding& Ethics& Featured Posts& Headline& Marketing& Sales& Small Business Marketing& Word of Mouth Marketing
I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors,…
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Even Good Marketers Make Dumb Mistakes,
07 Sep 2010 in 1& Branding& Campaign Management& Content& Direct Marketing& Featured Posts& Headline& Marketing& Pricing& Product and Services Management
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet,…
