Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Twitter
LinkedIn
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
Inspiring Speakers
Posts by Elaine Fogel:
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A”maze”ing University Web Sites,
16 May 2007 in Featured Posts
It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I’ve been doing research for a client project and what a shock! Microsite, upon microsite – it takes a GPS system to navigate…
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Are U Anal about the Direct Mail You Receive?,
01 May 2007 in Featured Posts
I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple a…
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‘Suite’ Customer Service,
12 Apr 2007 in Featured Posts
As I entered my hotel suite on last week’s business trip to Lincoln, Nebraska, I discovered the nicest note on my pillow. It was a simple message, but one that made the brand experience so positive. And it didn’t cost a ton of money either.
What it…
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‘Home Cheapo’: The DIY Way to Letting Down Customers and Shareholders,
02 Apr 2007 in Featured Posts
Talk about letting customers and shareholders down. Robert Nardelli, the former CEO of Home Depot, is walking away with a $210 million severance package. Not bad for a company whose stock fell 8% during the boss’s six-year tenure.
And this occurs c…
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ANA Survey: What Are the Top Issues for Marketers?,
29 Mar 2007 in Featured Posts
The top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability,” according to a recent study by the Association of National Advertisers. Guess which one of these two jumped to #1…
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Knee-Jerk TV Spots: What’s Next?,
22 Mar 2007 in Featured Posts
This morning I saw a TV spot advertising Stryker knees. Yes, that’s right, folks… the joint between your femur and the tibia. Nothing is sacred anymore. I had to get past the tampon commercials and erectile dysfuction spots, as personal as those…
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Dumb or Dumber?,
12 Mar 2007 in Featured Posts
Telling a good story is at the core of good marketing or branding. But what happens when the story is tongue-in-cheek and the audience doesn’t “get it?” Has the average audience become dumber?
When average consumers or business people believe the m…
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Consumer Product Rebates: Enticements or Scams?,
01 Mar 2007 in Featured Posts
Rebates can be great incentives, but are they worth the consumer’s effort? Are the companies legitimate in these marketing ploys?
Frankly, I’m not so sure. When we purchased a warranty replacement laptop for my son, they featured a Canon Pixma MP16…
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Jet Blue’s Blues,
21 Feb 2007 in Featured Posts
You have to give credit to Jet Blue CEO, David Neeleman, who appeared on the Today Show yesterday morning for an interview with Matt Lauer.
After a week of havoc caused by the snowstorm of the season, Neeleman took matters in hand and has created h…
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A Belated Customer Service Valentine,
16 Feb 2007 in Featured Posts
I often use the Daily Fix to rant about my poor customer service experiences. But this time, I feel it’s only fair to pay tribute to one company that rates high in my books — the one that warrantied my laptop — Assurant.
In 2004, before my son he…
