At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as the late comic actor, Leslie Nielsen, Steven Page, formerly of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix, Arizona from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC,a boutique marketing and communications company that works with nonprofit organizations and businesses. In early 2009, hubby, Allen, merged his promotional products and custom printing business with Elaine's and he runs that side of their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, customer service, and cause marketing topics.
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, Arizona Republic, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. She is involved as a volunteer with the American Marketing Association, Association of Fundraising Professionals (AFP), Lead for Good, and the National Speakers Association. She has also held several volunteer leadership positions in her native Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Elaine Fogel - Totally Uncorked on Marketing (blog)
Speaker bureaus that represent Elaine:
AEI Speakers Bureau
What’s the Role of Transmedia Storytelling in Marketing?,
01 Nov 2012 in Customer Relationships& Featured Posts& Headline& Marketing
Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones…
Big Brother (and Everyone Else) Is Watching You,
30 Jul 2012 in Content& Featured Posts& Headline& Marketer& Marketing& Social Media
In George Orwell’s classic novel Nineteen Eighty-Four, we were introduced to the concept that “Big Brother is watching you.” Sixty-three years after the novel’s publication, Big Brother is not the only one we have to worry about. It’s everyone….
Sharing Is Caring: The Case for Business Philanthropy,
14 Feb 2012 in Branding& Featured Posts& Marketing& Non-Profit& Product and Services Management
What does your company do with excess inventory—liquidate, dispose, or donate? Well, did you know that donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need? So says a new…
A Social Media Wish List for 2012,
05 Jan 2012 in Content& Featured Posts& Headline& Marketing& Social Media
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with …
10 Reasons I May Not Follow You Back,
03 Nov 2011 in Featured Posts& Headline& Marketing& Social Media
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I …
Are We Being Brandwashed?,
17 Oct 2011 in Advertising& Buzz Marketing& Customer Behavior& Ethics& Featured Posts& Headline& Marketing& Merchandising& Product and Services Marketing& Word of Mouth Marketing
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
Has Social Media Reached Its Peak?,
12 Sep 2011 in Blogging& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Marketing Strategy& Social Media
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts…
Do You Have a Branding Problem Like Al-Qaeda?,
06 Jul 2011 in 1& Branding& Featured Posts& Global Marketing& Headline& Marketing& Marketing Leadership& Non-Profit& Public Relations& Small Business Marketing
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base…
Is Ronald McDonald Responsible for Childhood Obesity?,
13 Jun 2011 in 1& Advertising& Customer Behavior& Ethics& Featured Posts& Headline& Marketer& Marketing
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop …
5 Ways to Honor Your Suppliers,
23 May 2011 in Branding& Featured Posts& Headline& Marketing& Word of Mouth Marketing
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth…