Bio: Elaine Fogel
At the very core of Elaine’s being is her love for writing. What began at twelve winning a local songwriting contest, turned into a lifelong passion - at first, writing and performing music, then graduating to copywriting and developing a variety of materials, on agency contract, for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart.
Eventually, she combined her marketing and communications talents with her background in the nonprofit sector and spent several years working as an “inside” senior marketer, managing and overseeing marketing strategy and marketing communications such as copywriting, advertising, brand management, design/development of marketing collateral and public relations, in addition to Web, fundraising and event marketing. Here she enjoyed working with celebrities such as comic actor, Leslie Nielsen, Steven Page of the Barenaked Ladies, and baseball player Sean Green; and on many cause-related marketing projects with partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, and Wonderbra.
After a relocation to Phoenix from Toronto, Canada, Elaine launched Solutions Marketing & Consulting LLC, a marketing and communications consulting company that works with nonprofit/public organizations and businesses. In early 2009, hubby, Allen merged his promotional products business with Elaine's and he runs that operation for their company - Solutions Marketing & Consulting LLC.
Elaine is also a professional speaker, doing presentations and workshops on branding, marketing, and customer service topics. http://www.elainefogel.com
Besides being a senior contributor to MarketingProfs and a blogger for the Daily Fix, Elaine has also served as a contributing writer for The Business Journal and has written for several publications including Marketing News, the Stanford Social Innovation Review (of the Stanford School of Business), and Advancing Philanthropy. She is currently working to complete two books.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. Her volunteer positions and affiliations include:
- Chair, American Marketing Association Nonprofit SIG (special interest group)
- Member, international communications and marketing committee, Association of Fundraising Professionals (AFP) - Board member, AFP Greater Arizona Chapter
- Officer, Lead for Good
- Professional member, National Speakers Association
- Member, AJC communications committee
She has also held several volunteer leadership positions in Canada.
A golf and tennis enthusiast, Elaine is enjoying life in the Sonoran Desert while serving clients across the continent.
Posts by Elaine Fogel:
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Social Media Marketing for (Real) Dummies,
14 Jul 2010 in 1& Branding& Featured Posts& Marketing& Social Media
Do you ever wonder why some business people choose to practice social media marketing? I mean, there are some folks who aren’t quite ready for prime time. I don’t want be snooty about this, but, come on. How credible can they be when they present…
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Corporations Still Care: Does Your Brand Support Causes, Too?,
22 Jun 2010 in Branding& Featured Posts& Headline& Marketing& Non-Profit
The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of…
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Listen Up! Radio Media Directors Consider PSAs Very Important,
07 Jun 2010 in Advertising& Featured Posts& Headline& Marketing& Non-Profit
Remember radio? The listening device in all our cars and trucks? With all the focus on Internet-related topics, let’s talk about one of the oldest communications channels of the 20th and 21st centuries. The recently released National Media Survey of…
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How Can Your Organization Plan for Political Boycotts?,
03 May 2010 in Customer Behavior& Featured Posts& General Management& Headline& Marketer& Marketing Strategy& News& Public Relations& Strategy and Tactics
OK, so I admit it. I now live in Arizona after relocating from Canada over five years ago. And yes, I am a legal immigrant. I have an ugly photo green card to prove it. I have done what many business owners do: keep my nose clean, pay my taxes, do…
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A Bill of Rights for Vendors and Consultants,
17 Mar 2010 in Customer Relationships& Featured Posts& Marketing& Product and Services Marketing& Sales& Small Business Marketing& Word of Mouth Marketing
If you are a marketing vendor, agency rep, or consultant, here’s a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.
Vendors and Consulta…
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Whatever Happened to Standing Behind Your Products and Services?,
05 Mar 2010 in Customer Relationships& Featured Posts& Product and Services Management& Product and Services Marketing& Sales
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seem…
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“We Can’t Afford Marketing”,
02 Feb 2010 in Advertising& Featured Posts& Headline& Marketing& Non-Profit
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing?
Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a ch…
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Where Is Cause Marketing Heading In 2010?,
12 Jan 2010 in FeaturedPosts
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010…
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The Power of Pink: The Pink Glove Dance,
09 Dec 2009 in Featured Posts
Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single…
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Cash-for-Grades Fundraiser Just Another Marketing Incentive,
17 Nov 2009 in Featured Posts
What’s all this outrage for North Carolina school principal, Susie Shepherd, for supporting her parent advisory council’s innovative use of marketing incentives? Who are we kidding? I used to teach, so I know how some schools operate like they’re in…
