A Canadian who relocated to the U.S., Elaine Fogel is president and CMO of SOLUTIONS Marketing & Consulting LLC, a boutique marketing and communications agency located in Scottsdale, Arizona. During her career, Elaine has worked for, and with, many organizations, associations, and businesses, across North America, on marketing strategy and communications tactics.
From her earlier agency career assignments freelance copywriting Procter & Gamble, Nestlé Carnation, and Kraft materials, to “inside” senior-level marketing positions, Elaine’s passion for marketing has evolved to helping clients reach new heights through strategic brand-building, integrated marketing communications, and customer orientation.
She has been a contributing writer for The Business Journal and her articles have appeared in many publications, including the Stanford Social Innovation Review, Marketing News, The Arizona Republic, Advancing Philanthropy, and several association publications. She has been interviewed by CNN, Connect Magazine, and The Capitol Times, and her content was included in Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins, and Chris Forbes. Nonprofit Consulting Essentials by Penelope Cagney. and Share of Mind, Share of Heart by Sybil F. Stershic.
Elaine is a Faculty Associate at the Arizona State University Lodestar Center for Philanthropy & Nonprofit Innovation and a professional member of the National Speakers Association – she does keynotes and presentations on business and nonprofit marketing, branding, customer orientation, and cause marketing at conferences and meetings.
Elaine’s career has also included stints as a cookbook author, teacher, singer, and television show host. A golf and tennis enthusiast, Elaine is enjoying life in the sunny Sonoran Desert while serving clients across North America.
Solutions Marketing & Consulting: solutionsmc.net
Elaine's Blog: http://elainefogel.net
Seven Tips to Improve Your Email Deliverability,
23 Sep 2013 in Email Marketing& Featured Posts
Chances are your organization sends out regular marketing emails. But how do you know if they’re getting through to recipients?
According to recent report, “Just over one in five (22%) commercial emails sent globally on the first half of 2013…
What’s the Role of Transmedia Storytelling in Marketing?,
01 Nov 2012 in Customer Relationships& Featured Posts& Headline& Marketing
Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones…
Big Brother (and Everyone Else) Is Watching You,
30 Jul 2012 in Content& Featured Posts& Headline& Marketer& Marketing& Social Media
In George Orwell’s classic novel Nineteen Eighty-Four, we were introduced to the concept that “Big Brother is watching you.” Sixty-three years after the novel’s publication, Big Brother is not the only one we have to worry about. It’s everyone….
Sharing Is Caring: The Case for Business Philanthropy,
14 Feb 2012 in Branding& Featured Posts& Marketing& Non-Profit& Product and Services Management
What does your company do with excess inventory—liquidate, dispose, or donate? Well, did you know that donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need? So says a new…
A Social Media Wish List for 2012,
05 Jan 2012 in Content& Featured Posts& Headline& Marketing& Social Media
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with …
10 Reasons I May Not Follow You Back,
03 Nov 2011 in Featured Posts& Headline& Marketing& Social Media
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I …
Are We Being Brandwashed?,
17 Oct 2011 in Advertising& Buzz Marketing& Customer Behavior& Ethics& Featured Posts& Headline& Marketing& Merchandising& Product and Services Marketing& Word of Mouth Marketing
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
Has Social Media Reached Its Peak?,
12 Sep 2011 in Blogging& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Marketing Strategy& Social Media
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts…
Do You Have a Branding Problem Like Al-Qaeda?,
06 Jul 2011 in 1& Branding& Featured Posts& Global Marketing& Headline& Marketing& Marketing Leadership& Non-Profit& Public Relations& Small Business Marketing
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base…
Is Ronald McDonald Responsible for Childhood Obesity?,
13 Jun 2011 in 1& Advertising& Customer Behavior& Ethics& Featured Posts& Headline& Marketer& Marketing
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop …