Bio: Drew McLellan
Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.
Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
Drew writes at his own blog, Drew’s Marketing Minute and several other hot spots.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books with Gavin Heaton and he launched his own firm McLellan Marketing Group in 1995.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Posts by Drew McLellan:
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Do Companies Look in the Mirror Too Much?,
08 Aug 2007 in Featured Posts
We have all seen companies that are constantly pushing to re-invent themselves based on what the competition is doing, or who spend too much time benchmarking their own efforts. Over at Harvard Business Online, Erich Joachimsthaler suggests that if…
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Are We Taking Personal Branding a Little Too Far?,
25 Jul 2007 in Featured Posts
Talk about a 180-degree shift. A month ago, I wrote about a company that was bypassing their agency and instead, holding a contest so consumers could compete to name their new product. But apparently, those same Average Joes and Janes who are more…
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A Logo in a Logo = the New Logo?,
28 Jun 2007 in Featured Posts
Scenario: Your client is a large retailer, Cooper’s Pharmacopia. Among their customer group, they are very well known and established. They have done a good job of consistently branding themselves. Both their logo and tagline achieve high marks on…
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Should Average Joe Name Your Product?,
21 Jun 2007 in Featured Posts
The Super Bowl seemed like the national debut of the notion that agencies don’t have all the smarts and you might just get a good idea by running a contest and letting Mr. or Mrs. Consumer craft your Doritos message. Well, here comes the next wave.
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Ring, Ring… Answering the Call,
07 Jun 2007 in Featured Posts
Welcome to guerrilla marketing meets social media. For less than $30, you can create a marketing tool that automates permission-based text messaging. All from a t-shirt.
Here’s how it works. I went to Reactee and designed my message based t-shirt. …
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Blog Collaboration Gives College Grads a Gift,
24 May 2007 in Featured Posts
As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they’d need a real job. Every year I sadly shake my head at the typos, misspelling of my name and cookie cutter cover letters. So I did…
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Is a Tagline Part of the Brand?,
21 May 2007 in Featured Posts
When I say Nike, you say…? When I Avis, you say…? When I say Pork, you say…? Was your last answer, “Don’t be blah?” If not, I’m sorry… but you got it wrong.
Odds are, you said, “The other white meat.” Me, too.
Twenty years ago, no one was …
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Second Opinions: Take Two Aspirin and Call Me in the Morning,
10 May 2007 in Featured Posts
I have never once had a client come to me and say, “My doctor thinks I sprained my ankle, what do you think?” Good thing, I’m not a medical expert.
So it puzzles me when a client will say, “I showed the draft of the brochure (fill in your own blank…
