Bio: Drew McLellan
Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.
Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
Drew writes at his own blog, Drew’s Marketing Minute and several other hot spots.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books with Gavin Heaton and he launched his own firm McLellan Marketing Group in 1995.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Posts by Drew McLellan:
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The Right Kind of Buzz?,
17 Jul 2008 in Featured Posts
The pitch was interesting: “Haagen-Daz is really committed to raise the awareness level of the Colony Collapse Disorder that is plaguing the Western Bee Population….
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Evernote Is Now Public,
27 Jun 2008 in Featured Posts
I’ve been an Evernote beta tester for the couple months or so and I have to say — love it! I think of it as a box I carry around with me and anything I might want to keep — I toss in the box. In reality, I am clipping, dragging, e-mailing and…
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Are We Wearing Out Our Words?,
01 May 2008 in Featured Posts
I’ve thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how words sound in certain combinations and how they wrap around ideas and bring them to life. But today, I fear for them. Because I think we are…
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Is Your Mission Empowering or Synergistic?,
20 Mar 2008 in Featured Posts
Promises of empowerment, lofty goals of collaboration, and heartfelt expressions that recognize the true value of human initiative. Toss them all into a blender and you have a confusion smoothie. And maybe a mission statement.
The mission statement…
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Why Do We Keep Giving Away the Milk?,
28 Feb 2008 in Featured Posts
I was at lunch with a peer and friend the other day, telling her a story about how a mutual acquaintance had called me out of the blue to ask for some marketing counsel, which of course I gave her. My lunch companion said, “I hope you charged her.”…
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Peas On Earth?,
24 Dec 2007 in Featured Posts
Twitter is often lambasted as a frivolous application that is jam-packed with useless information like what I had for dinner. Just like any conversation between friends, the many overflowing micro-conversations contain both the mundane and the truly…
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Here Comes the Fruitcake!,
13 Dec 2007 in Featured Posts
Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!) The gifts have started to arrive: Popcorn tins, fruit baskets, chocolates and more. And at my agency, we’re getting ready to deliver our holiday cheer to clients and…
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Can We Outgrow Marketing?,
01 Nov 2007 in Featured Posts
I recently received an e-mail from one of my Marketing Minute readers. I think the honest fear he expressed is one that most of us had entertained more than once. With his permission, I’d like to share it with you and get your thoughts.
Here’s a p…
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Something Must Have Gone Terribly Wrong,
18 Sep 2007 in Featured Posts
Here’s how it plays out in many companies, state agencies and other entities today. The would-be client sends out a confusing, ambiguous document that suggests that they might be open to working with an outside vendor. They ask you to answer 328…
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Will We Spend Less or Differently on TV Advertising?,
28 Aug 2007 in Featured Posts
The IBM Institute for Business Value recently released the results of their survey of more than 2,400 households in the United States, the United Kingdom, Germany, Japan and Australia. The survey covered global usage and adoption of new multimedia…
