Bio: Drew McLellan
Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.
Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
Drew writes at his own blog, Drew’s Marketing Minute and several other hot spots.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books with Gavin Heaton and he launched his own firm McLellan Marketing Group in 1995.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Posts by Drew McLellan:
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Is It an Evil Empire (Avenue)?,
02 May 2011 in Content& Customer Relationships& Ethics& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
The new social media darling is a “game” called Empire Avenue. While some people are flocking to it, others are calling it outright evil. I’m curious about your take.
The game basics are:
People’s social media profiles are turned into entities…
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How Not to Rewrite Your Tagline,
11 Apr 2011 in Branding& Featured Posts& Headline& Marketing
Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So is the definition of marketing insanity changing your tagline over and over to variations of the same theme and expecting to see a spike in…
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How to Handle a Negative Comment on Your Blog,
05 Jan 2011 in Blogging& Featured Posts& Headline& Social Media
According to social media lore, you can’t (forgive the jargon mother load) engage, connect, build community, or share without embracing transparency. But I’m wondering if professing transparency is a little like saying you recycle when asked on a…
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Do You Play Foursquare?,
25 Jan 2010 in Featured Posts& Headline& Marketing& Marketing Thought Leadership& Promotional Strategies& Social Media
Foursquare.com seems to be this year’s answer to “what will be the next Twitter” and it’s only January. Foursquare, if you aren’t familiar with it, is a location-based social network where users “check in” wherever they might be.
W…
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Marketing Starts At Home,
29 Dec 2009 in Featured Posts
I know, I know….2009 stunk. Sales were lagging. Customer loyalty flagged and you’re tired. You cut expenses down to the bone last year but you’re hoping that 2010 will be different. So you are actually thinking marketing.
Great first step.B…
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What Flag Are You Waving?,
26 Oct 2009 in Featured Posts
Remember having one of those whip rod flags on the back of your bike when you were a kid?…
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Dance with the One Who Brought You,
07 Jan 2009 in Featured Posts
I know it’s not sexy. We’re not tossing web 2.0 phrases around or sharing some hot, new creative aimed at a brand new target audience. In fact, this marketing truth is downright boring. Keep talking to your current customers.
Whether you are trying…
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How Long Will It Take?,
05 Jan 2009 in Featured Posts
Here’s one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing efforts. They plant the seed and then two days later, when nothing has sprouted…
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Could Your Company Save the World?,
16 Oct 2008 in Featured Posts
According to Tim Sanders, best-selling author, public speaker and former Chief Solutions Officer for Yahoo! — yes, it could.
Sanders, who previously authored Love is the Killer App, believes that any individual can be an agent of change in the wor…
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Hey Blogger, Are You Ready for the Lawsuit?,
14 Aug 2008 in Featured Posts
When a journalist takes on a company, brand, individual or other entity — they are protected by the big media companies that employ them. Bloggers, not so much. Leslie Richards is learning this lesson the hard way.
She runs a small organic clothin…
