Bio: Drew McLellan
Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.
Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
Drew writes at his own blog, Drew’s Marketing Minute and several other hot spots.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books with Gavin Heaton and he launched his own firm McLellan Marketing Group in 1995.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Posts by Drew McLellan:
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Write the Way Your Prospects Talk,
17 May 2012 in Content& Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
When faced with a blank computer screen and a looming deadline for new marketing copy, most people get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service…
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Four Ways to Tune Into Your Radio (Yes, Radio) Listeners,
01 May 2012 in Advertising& Featured Posts& Headline& Marketing& Strategy and Tactics
With all the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. But radio can be a very cost-effective and action-inducing method of connecting to new customers and re-connecting to those who…
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Stop Making These Three Customer-Service Mistakes,
28 Mar 2012 in Customer Relationships& Featured Posts& General Management& Headline& Marketing
Businesses value few things more than happy customers. Pleased clients come back for more. They tell their family and friends about your business. They create new customer opportunities, and we can count on their repeat business for a long time. Who…
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What We Can Learn from Watching ‘Undercover Boss’,
19 Mar 2012 in Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
The CBS reality show “Undercover Boss” has captured the country’s attention. In every episode, the featured CEO of the week comes down from on high to anonymously work among his company’s frontline employees. In the trenches of the company, the CEO…
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Five Tips That Can Turn Your Direct-Mail Pieces Into Must-Reads,
14 Mar 2012 in Direct Marketing& Featured Posts& Headline& Marketing& Marketing Tools
Myriad marketers are so enamored with social media that they’ve forgotten the golden oldies of marketing that still deliver reliable results. One of the tried and true is direct mail.
The next time you’re writing or evaluating direct mail copy,…
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Is This the Year Your Business Gets Smaller?,
23 Feb 2012 in Customer Relationships& Featured Posts& General Management& Headline
Businesses can get bigger in different ways—more customers, additional sales, employees, and even product or service offerings. Growth in any of those areas can result in bottom-line growth as well. All good, so far. But bigger isn’t always…
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Is It an Evil Empire (Avenue)?,
02 May 2011 in Content& Customer Relationships& Ethics& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
The new social media darling is a “game” called Empire Avenue. While some people are flocking to it, others are calling it outright evil. I’m curious about your take.
The game basics are:
People’s social media profiles are turned into entities…
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How Not to Rewrite Your Tagline,
11 Apr 2011 in Branding& Featured Posts& Headline& Marketing
Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So is the definition of marketing insanity changing your tagline over and over to variations of the same theme and expecting to see a spike in…
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How to Handle a Negative Comment on Your Blog,
05 Jan 2011 in Blogging& Featured Posts& Headline& Social Media
According to social media lore, you can’t (forgive the jargon mother load) engage, connect, build community, or share without embracing transparency. But I’m wondering if professing transparency is a little like saying you recycle when asked on a…
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Do You Play Foursquare?,
25 Jan 2010 in Featured Posts& Headline& Marketing& Marketing Thought Leadership& Promotional Strategies& Social Media
Foursquare.com seems to be this year’s answer to “what will be the next Twitter” and it’s only January. Foursquare, if you aren’t familiar with it, is a location-based social network where users “check in” wherever they might be.
W…
