Bio: Drew McLellan
Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.
Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
Drew writes at his own blog, Drew’s Marketing Minute and several other hot spots.
He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books with Gavin Heaton and he launched his own firm McLellan Marketing Group in 1995.
Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Posts by Drew McLellan:
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You Screwed Up. Now What?,
10 Jan 2013 in Customer Relationships& Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
Inevitably, we’re going to make a mistake. (I wish that weren’t so!) And we’re going to have an angry customer on our hands. The good news is that a mistake is almost always fixable if you act quickly and decisively. In fact, you can actually…
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Is Your Company Suffering From a (Visual) Identity Crisis?,
18 Dec 2012 in Branding& Featured Posts& General Management& Graphic Design and Packaging& Headline& Marketing
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I…
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Three Customer Service Lessons From Jeff the Cabdriver,
10 Dec 2012 in Customer Relationships& Featured Posts& Headline
From the outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and, just like it has happened hundreds of times before, the taxi magically appeared. But from that moment on, it wasn’t a ride; it was an…
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20 Questions to Ask Yourself Before Adding Social Media to Your Marketing,
27 Nov 2012 in Content& Customer Relationships& Featured Posts& Headline& Social Media
A lot of social media “experts” out there will tell you that every single organization on the globe should be participating in social media. They will point to the cool Facebook fan pages they’ve made or the funny videos their clients have on…
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Stop Making These Three Excuses for Not Creating Videos,
05 Nov 2012 in Content& Content Marketing& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
75% of C-suite executives watch work-related videos weekly.So, are you putting online videos…
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Your Brand Is More Than a Logo; It’s an Experience,
17 Oct 2012 in Branding& Customer Behavior& Customer Relationships& Featured Posts& Headline
When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are.…
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Stop Giving Away Your Professional Expertise,
01 Aug 2012 in Branding& Content& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
“Actually, I get paid to do that.” I hear that every day in a client’s story. I say that every day in my own head. I’m betting you mutter it under your breath as well.
And still, most people struggle with finding the words to tell yet anot…
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Drip Marketing: Build Relationships Little by Little, Drop by Drop,
18 Jul 2012 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
Before consumers buy from you, they must know, like, and trust you. Moving along that continuum takes time and patience. In today’s snug economic times, earning enough trust to get someone to crack open their wallet or company checkbook is no small…
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Three Tips for Keeping Your Best Employees Loyal,
15 Jun 2012 in Featured Posts& General Management& Headline& Marketing& Marketing Thought Leadership
Because of the recession’s making jobs scarce and employees afraid of losing their jobs, employers have been in the driver’s seat for the past several years. So, when hiring folks, employers had a huge selection from which to choose. Even the…
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Write the Way Your Prospects Talk,
17 May 2012 in Content& Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
When faced with a blank computer screen and a looming deadline for new marketing copy, most people get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service…
