Bio: Drew McLellan
Drew McLellan gets branding and marketing and he desperately wants you to get it too.
So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.
Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995.
Drew first got bit by the marketing bug as a kid, spending a great deal of time marveling at the marketing genius of Walt Disney. (Drew's been to Walt Disney World at least once a year ever since it opened in 1971.) Today he is considered a national branding expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s tenth grade class.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others.
When he’s not out preaching the good word of marketing & branding at work and on his blog Drew’s Marketing Minute, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
Posts by Drew McLellan:
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Do You Play Foursquare?,
25 Jan 2010 in Featured Posts& Headline& Marketing& Marketing Thought Leadership& Promotional Strategies& Social Media
Foursquare.com seems to be this year’s answer to “what will be the next Twitter” and it’s only January. Foursquare, if you aren’t familiar with it, is a location-based social network where users “check in” wherever they might be.
W…
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Marketing Starts At Home,
29 Dec 2009 in Featured Posts
I know, I know….2009 stunk. Sales were lagging. Customer loyalty flagged and you’re tired. You cut expenses down to the bone last year but you’re hoping that 2010 will be different. So you are actually thinking marketing.
Great first step.B…
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What Flag Are You Waving?,
26 Oct 2009 in Featured Posts
Remember having one of those whip rod flags on the back of your bike when you were a kid?…
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Dance with the One Who Brought You,
07 Jan 2009 in Featured Posts
I know it’s not sexy. We’re not tossing web 2.0 phrases around or sharing some hot, new creative aimed at a brand new target audience. In fact, this marketing truth is downright boring. Keep talking to your current customers.
Whether you are trying…
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How Long Will It Take?,
05 Jan 2009 in Featured Posts
Here’s one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing efforts. They plant the seed and then two days later, when nothing has sprouted…
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Could Your Company Save the World?,
16 Oct 2008 in Featured Posts
According to Tim Sanders, best-selling author, public speaker and former Chief Solutions Officer for Yahoo! — yes, it could.
Sanders, who previously authored Love is the Killer App, believes that any individual can be an agent of change in the wor…
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Hey Blogger, Are You Ready for the Lawsuit?,
14 Aug 2008 in Featured Posts
When a journalist takes on a company, brand, individual or other entity — they are protected by the big media companies that employ them. Bloggers, not so much. Leslie Richards is learning this lesson the hard way.
She runs a small organic clothin…
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The Right Kind of Buzz?,
17 Jul 2008 in Featured Posts
The pitch was interesting: “Haagen-Daz is really committed to raise the awareness level of the Colony Collapse Disorder that is plaguing the Western Bee Population….
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Evernote Is Now Public,
27 Jun 2008 in Featured Posts
I’ve been an Evernote beta tester for the couple months or so and I have to say — love it! I think of it as a box I carry around with me and anything I might want to keep — I toss in the box. In reality, I am clipping, dragging, e-mailing and…
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Are We Wearing Out Our Words?,
01 May 2008 in Featured Posts
I’ve thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how words sound in certain combinations and how they wrap around ideas and bring them to life. But today, I fear for them. Because I think we are…
