After 30+ years in this business, I still look forward to going to work. Rarely are two days the same, and the challenges are varied and stimulating.
My firm, Reich Communications, Inc., handles an interesting range of clients that take me from b2b to consumer publicity, from the world of high-priced art to advocacy for issues including traffic safety and securing mental health resources for survivors of mass violence globally.
Over the years at mid-size and large New York agencies, I’ve served a client roster that reads like a “who’s who” of business – General Electric, Emery, Ryder, Travelers Insurance, Phillips Petroleum, Georgia-Pacific and Jaguar Cars. I’ve also worked with groups like the Greater New York Automobile Dealers Association (for their giant New York Auto Show), Syndicated Network Television Association, and the National Highway Traffic Safety Administration.
Highlights include leading the publicity team that launched L’eggs hosiery, which later became a Harvard B-School case history. I also managed P.R. and community relations for the Metro New York McDonald's Co-op, with more than 250 stores. We won a Marketing Excellence Award for a McDonald's public service program I developed on fire safety. It also won an Emmy for on-air host Dr. Frank Field, health & science editor at media partner WCBS-TV in New York, and it was directly credited by the NYFD for saving several lives. During those years, I also had more than my share of Big Macs.
I have a degree in Industrial Management and an MBA in Public Relations. I live in southern Westchester, 15 miles north of midtown Manhattan, in the same town where I grew up. “Money-earnin’ Mount Vernon” is how the town is now known as a center of hip-hop culture, but it also claims as native sons Denzel Washington, Dick Clark, author e.b. White, Art Carney, Art Buchwald and Sean “P-Diddy” Combs.
I write about marketing, media and public relations at my blog, "my 2 cents" If I ever retire from this crazy business, I'd love to be an all-night jazz deejay.
How to Define Public Relations,
26 Jan 2012 in Featured Posts& Headline& Marketing
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading…
Getting a Diploma Is Easy (Compared With Getting a Job),
03 Jun 2011 in Featured Posts& Headline& Marketing& Promotional Strategies& Strategy and Tactics
Even as hiring is showing a slight increase, it’s not easy for new grads. The job market, especially in the PR and marketing fields, is still flooded with last year’s graduates.
The job search should really begin while a student is still in schoo…
Shame on you, Burson-Marsteller!,
17 May 2011 in Ethics& Featured Posts& Headline& Marketing
A complaint too often heard from Public Relations pros is: “We get no respect.”
It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and…
Who Owns Social Media?,
22 Apr 2011 in Content& Featured Posts& Headline& Marketing Leadership& Social Media
Since even before Facebook and Twitter, back when YouTube and blogs were new on the scene, there’s been discussion and, at times, bickering about which marketing discipline should be responsible for the social media presence of a brand or…
Hiding in Plain Sight,
11 Aug 2010 in Customer Relationships& Featured Posts& Marketing
Why do so many organizations and individuals who have an online presence make it so difficult to contact them?
I don’t try to hide. Just the opposite. I want people to be able to contact me. It’s simply good business. That’s why my blog …
Can Texting Work As a Marketing Tool?,
23 Feb 2010 in Advertising& Featured Posts& Headline& Marketing& Marketing Tools& Mobile Marketing& Public Relations& Social Media
It seems as if texting has replaced talking, if you go by the numbers alone. Michael Bush writes about this in Advertising Age, noting that marketers are still trying to figure out how they can get in on the texting explosion.
Maybe most marketers…
Twitter Could Be a Problem for Some Marketers,
04 Jun 2009 in Featured Posts
Since I’m fairly new on Twitter and still trying to sort it out, an article in the current issue of Advertising Age caught my eye. “Michelob joins keg party at Twitter, but will its tweets draw heat?” asks the headline, while the subhead makes…
The Next Bailout?,
18 Feb 2009 in Featured Posts
As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I’ve been writing for a while, probably with misplaced optimism, about the future of newspapers, but this might be a solution….
Newspapers’ Problems Are Our Problem, Too,
31 Oct 2008 in Featured Posts
If you’re not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation’s newspapers have no impact on you.
David Carr, a media reporter at The New York Times, wrote an excellent story in…
The Age of Conversation… Again!,
29 Oct 2008 in Featured Posts
Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia. The…