Bio: David Armano
With over 13 years of professional creative experience, David is a practitioner of Experience Design—tapping his diverse background in interactive, broadcast, and print media for clients such as HP, KitchenAid, Allstate, Bally Total Fitness, Kay Jewelers, Fifth Third Bank, and The Chicago Tribune to name a few.
David leverages his multi-faceted background to create meaningful interactive experiences that both satisfy and exceed customer expectations. David is currently a Creative Director for the Chicago office of Digitas. He leads interdisciplinary teams of Visual Designers, Art Directors, Interaction Designers, Copywriters, and Developers on a variety of accounts.
Prior to joining Digitas, David spent nearly six years with interactive shop Agency.com, where his work on HP's consumer initiatives received recognition by the Web Marketing Association. He has also spoken at events organized by The Association of Multimedia Communications and the Chicago Institute of Design.
David firmly believes that creativity, innovation and design combined with customer-centricity lead to concrete advantage in the competitive world of business and brand building.
David holds a BFA cum laude in Computer Graphics from Pratt Institute. He minored in Visual Communications and was fortunate enough to study under some of the most creative minds in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David isn't working or surfing the net, he can be found spending quality time with his wife and two boys.
Posts by David Armano:
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But What About the Touchpoints?,
16 Jun 2006 in Customer Relationships& Featured Posts& General Management& Strategy and Tactics
Integrated Marketing is back. But will marketers embrace brand experience in addition to brand message…?
… iMedia Connection has recently published “A Quick Guide to Integrated Marketing.” It’s another take on the all-too-familiar challenge of …
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First Impressions, Blogs, and Your Personal Brand,
09 Jun 2006 in Featured Posts& Graphic Design and Packaging
What kind of first impression does your blog make? And do design + usability matter…?
I’m going to answer the question I just posed. Yes. Design and usability matter.
Why am I so confident about this answer? Because in addition to common sense,… -
Seth Joins In!,
03 Jun 2006 in Blogging& Featured Posts
Seth Godin extends an invitation to participate on his blog. It’s leading by example–good for bloggers everywhere….
…Seth Godin’s last post includes the option to post comments! I’m heartned by this gesture. In Seth’s most recent post, …
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Agency 2.Who?,
01 Jun 2006 in Advertising& Featured Posts& General Management
Adweek recently announced that Organic’s Colleen DeCourcy will take the new role of chief experience officer at JWT….
It’s a sign that the battle for Agency 2.0 is in full swing. There are a lot of definitions floating around about what Agency 2….
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Need Inspiration? Get Out of Your Sandbox,
24 May 2006 in Featured Posts& Graphic Design and Packaging& Market Research& Marketing Strategy
Looking outside of your immediate industry provides both insight and inspiration….
I recently attended IIT’s Strategy ‘06 conference. Big deal right? We all go to conferences. What’s different is that it’s not really a conference about marketing….
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Confessions of a Dot-com Survivor,
16 May 2006 in Featured Posts
With “Marketing 2.0″ in full swing, it’s a good time to reflect as we move forward…
It was in early February over six years ago when I truly began to feel the dizzying effects of the dot-com economy first-hand. I began working in the online spac…
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We Need More T-Shaped Creativity,
09 May 2006 in Advertising& Featured Posts& General Management& Marketing Strategy
Interactive Marketing needs a holistic approach to creativity that blends big ideas with simplicity….
You’ve probably heard of the term “T-Shaped People.” Not sure who exactly coined the phrase, but the first time I heard it was from IDEO’s Tim B…
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Delight = Brand + Experience,
03 May 2006 in Featured Posts
In the Interactive Marketing space, there are a lot of buzzwords being thrown around….
“Synergy” has been replaced by “Experience”–and having a differentiated brand seems more important than ever these days. Then of course there’s the custo…
